Television

Star Plus? ?Yeh Hai Mohabbatein? gets dual time slot

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/09/20/YHM1.jpg?itok=pWoFmEfY

MUMBAI: Star Plus and Balaji Telefilms relationship goes way back. The shows from the production house?s banner captured almost all the slots and made the channel flourish on the TAM TV ratings chart.

Currently, Yeh Hai Mohabbatein (YHM), which was launched on 3 December 2013, had hit the television screens at a dead slot (11 pm) where no other broadcaster dared to experiment.  

But the channel decided to take the bold move and was confident that one day the show will succeed. And today, if one goes as per the ratings, it ranks number four on Star Plus leaving behind even the older shows. In the week 37 of TAM TV ratings, it garnered 5,245 TVTs, down from 5,730 TVTs.

From 22 September, the show will occupy a dual time slot and will air six days a week at both 7:30 pm and 11:00 pm. The series will replace Saraswatichandra which has been struggling with low numbers at the ratings chart.

Star Plus SVP marketing Nikhil Madhok explains the reason behind the move. According to him, the move was made after audiences? feedback that a certain section of viewers found the 11 pm slot too late in night.

He adds, ?It has a very loyal audience with the highest time spent on Hindi general entertainment channel (GEC). The show is really popular but a lot of people kept telling us, especially youngsters, that it was too late for them to stay awake and watch considering they have their schools and colleges the next day.?

Madhok believes that prior to this, time slot movements were done by GECs usually when it wanted to shift a non-performing show to a competitive big show or early evenings or afternoons. But this is for the first time a top performer show is being shifted primarily to gain more viewership.

The channel feels that the advantage of doing this is twofold. One, a lot of people who were not able to watch the show at 11 pm can now watch it at 7:30 pm. And secondly, audiences who love YHM get two opportunities to watch the show.

?This was a show where repeat viewing the next day or viewing on online digital medium is very high. So the dual airing will not only help the existing viewers who love the show to watch it twice but also add a whole new set of viewers,? states Madhok.

The channel underwent a research where it stated that at 11:00 pm, the number of people available is far lesser than 7:30 pm and contributes only 60 per cent of the overall audience in the community.

Madhok and the makers are confident that since the content will remain same at both the slots, it will garner good ratings at both time slots. YHM has got India Gate Basmati Rice as its title sponsor.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/zee.jpg?itok=6Y3p9bLV
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/baiko.jpg?itok=1GgscRuj
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/nd.jpg?itok=YM-bhHTo
NDTV 24X7 returns to top 5 in BARC week 48

NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/trivago.jpg?itok=wfbO4AEk
Trivago most advertised in BARC week 48

Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/kumkum.jpg?itok=pzRg5SSO
Zee Anmol leads GEC urban in BARC week 48

Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Sudhanshu-Vats.jpg?itok=GxlmKcXA
Transform by tackling moral dilemmas: Sudhanshu Vats

Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi, Viacom18 group CEO and MD Sudhanshu Vats spoke on the topic of ‘Changing M&E landscape - from...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/zee.jpg?itok=aoMaGwbx
Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/Prasar-Bharati.jpg?itok=6lZF8ytY
Prasar Bharati CEO on convergence and public b'casting

Prasar Bharati’s CEO Shashi Shekhar Vempati, while dwelling on convergence and its relevance to India’s pubcaster, opined that it was important to understand the changes happening in terms of media consumption and distribution to evolve and plan for the future ahead.  

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/dd.jpg?itok=tB6G59aR
Doordarshan launches new educational channel DD Roshini

Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories