Star Plus, Rishtey retain leadership in respective markets

MUMBAI: Star Plus continued to lead the Hindi GEC and Urban market while Rishtey maintained its leadership position this week in the rural market. In the urban market, Sony Entertainment television continued to maintain its third position, according to Broadcast Audience Research Council (BARC) week 50.

Hindi GEC

Star Plus continues to lead the Hindi GECs genre this week with 669638 Impressions (000s) followed by Colors on the second slot with 668471 Impressions (000s) and Zee TV with 477866 Impressions (000s) bagged the third spot in the Hindi GEC section.

Sony Entertainment Television maintained its fourth position with 444195 Impressions (000s) and Rishtey stood at number five with 412427 Impressions (000s) followed by Life OK on number six with 408864 Impressions (000s) and Sony Pal fell on seventh with 397568 Impressions (000s).  Zee Anmol garnered the eight slot with 384625 Impression (000s).

Sab TV and Star Utsav registered 349207 Impressions (000s) and 339302 Impressions (000s) on ninth and tenth spot.

Hindi GEC Rural

Rishtey continued to stay as the number one channel with 306698  Impressions (000s) followed by Zee Anmol on the second slot with 290467 Impressions (000s) and Sony Pal with 286479 Impressions (000s) stood on number three.

Star Utsav bagged the fourth place with 250388 Impressions (000s). Colors grabbed the fifth spot with 220346  Impressions (000s) followed by Star Plus on sixth spot with 212896 Impressions (000s) and Zee TV on seventh with 194984 Impressions (000s).

Life OK, Sony Entertainment Television and Big Magic garnered eighth, ninth and tenth spot with 141214 Impressions (000s), 133146 Impressions (000s) and 123624 Impressions (000s), respectively.

Hindi GEC Urban

Star Plus garnered the pole position with 456742 Impressions (000s) followed by Colors on second place with 448126 Impressions (000s) and Sony Entertainment Television on third with 311050 Impressions (000s).

Zee TV climbed up to grab the fourth slot with 282882 Impressions (000s) followed by Life OK on fifth 267650  Impressions (000s) and Sab TV with 256342 Impressions (000s) stood on sixth.

&TV maintained its seventh spot with 154066 Impressions (000s). Sony Pal, Rishtey and Zee Anmol bagged 111089 (000s), 105728 (000s) and 94158 Impressions (000s) respectively.

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