Television

Star Plus and Zee TV’s election mantra

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/04/04/Veera_1..jpg?itok=D39ftViJ

MUMBAI: In today’s time, elections are not limited to open ground speeches. Political parties are finding innovative ways to persuade the voter; from TV to social media, nothing has been spared.

If one takes the general entertainment channels (GECs) into account, one can see hundreds of ad spots being bought by the political parties to showcase their agenda to the common man.  However, the leaders in the GEC space i.e. Star Plus and Zee TV have taken a step further and have incorporated the message of voting in their programmes.

The two channels want their viewers to go out and vote for the 16th Lok Sabha elections and in order to spread the word, they have dedicated special tracks on the matter.

Talking about Zee TV, three of its shows have integrated the ‘Power of 49’ in their storyline. The channel has leveraged some of its protagonists like Shilpa Shirodkar from Ek Mutthi Aasman, Roopal Tyagi from Sapne Suhane Ladakpan Ke and Neha Marda from Doli Armaanon Ki to drive in the message of how precious every woman’s vote is.

For instance, in Doli Armaanon Ki the lead Urmi drags eve teasers, who were harassing her sister-in-law in a mall, to the jail. Just as Urmi files a FIR against them, a politician walks in commanding the release of the eve teasers since they are related to him. Urmi then drags the politician to the court and gives out the message of ‘Power of 49’.

“As one of India’s most responsible broadcasters, Zee has constantly mirrored the emerging realities of the society we live in, highlighting a variety of burning issues that merit public mind space,” points out Zee TV programming head Namit Sharma.

Sharma adds: “Just like our festivals, in today’s time, elections are more of a celebration with all the fanfare around the campaigns. We will also be integrating this aspect of the election campaigns in our shows in the coming episodes.”

Similarly, in Ek Mutthi Aasman, the track was designed in a way that spreads the message that women play an important role in deciding who will be the next ruling party of India and that they should utilise this power in a right way.

The plot was altered to convey the message. In the show, Kamla Bai, comes to know that a girl in the neighbourhood has been stopped by her mother to attend school because she thinks that it is not an appropriate place for girls, she immediately makes the mother understand the strength of women in today’s society. She states many examples of how women run the society.

Similarly, in Sapne Suhane Ladakpan Ke, the protagonist Gunjan was seen giving out the information on ‘Power of 49’ conveying the helpline number and urging women to call and address their grievances to the government through the helpline.

Chart topper, Star Plus, is also leaving no stone unturned to spread the word. The channel believes in the philosophy – ‘Youth karega apne vote ki value... Tabhi badhegi Desh ki value!’

With the thought of mobilising the youth and taking its Nayi Soch agenda forward, the channel has introduced an initiative to encourage first time voters to register for the upcoming general elections. Led by its popular face and youth icon, Veera, the campaign started in February and has created series of public service messages, prompting young viewers to register, vote and make a difference.

This year, with the number of potential first time voters being estimated to be 12 crore, the channel wants to spread the awareness about the voting rights through the campaign. 

“We want to encourage them to exercise their vote and contribute to the country’s progress. However, a lot of them are still not aware that the registration is an important prerequisite to voting. This first phase of our campaign aims to address that,” Star Plus senior vice-president marketing and content strategy Nikhil Madhok.   

Moreover, Star network, this month also brought back the righteous popular talk show, Satyamev Jayate. It's no coincidence that the show came back at a time when the country is gearing up for the general election to be held in April-May.

With passions riding high and everyone out to prove their political credentials and concern for the country, the new season was aptly themed ‘Jinhe desh ki fikr hai’ (those who are concerned about India).

The channels are doing their bit, now will have to wait and watch how many will go out and vote.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/volley.jpg?itok=8Qd7RBy4
Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/nikhil.jpg?itok=NLbJtsSq
Nikhil Sangha’s Happy Anniversary has a powerful social message for all

While January 24 is observed as the National Girl Child Day across India, Nikhil Sangha’s short film ‘Happy Anniversary’ has a delicate yet poignant message for us all.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/vestil.jpg?itok=Wzy1A7Ba
Vestel Releases First CASTVs with Integrated Broadcast Pay TV Services

AMSTERDAM: Home appliance and consumer electronics manufacturer, Vestel has launched the first TVs which allow consumers to access premium pay TV services directly through their TVs without the need for a separate set-top box (STB), CI CAM or any other external device. The 43” UHD CASTV will be...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dev.jpg?itok=WQ2-MW3W
Disney’s Marvel HQ to offer fresh content

The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Untitled-1.jpg?itok=9497NWug
Ad, subscription revenues drive Zeel numbers up for third quarter

The Subhash Chandra led Zee Entertainment Enterprises Limited reported 17.9 percent year-on year (y-o-y) growth in operating revenue at Rs 2,166.77 crore for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the Rs 1,838.07 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/dsport.jpg?itok=aG_5Yuxw
DSPORT to telecast marquee european tour events in india

DSPORT, a premium sports channel of Discovery Communications, will broadcast live , Marquee events from the European Tour 2019, Europe’s premiere and one of golf’s strongest professional tours featuring some of the world’s top professional golfers.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/tv_0.jpg?itok=VNea0CHD
TV18 boosts Network18 numbers for third quarter

Mukesh Dhirbhai Ambani’s media arm, Network18 reported improved numbers for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to the corresponding year ago quarter Q3 2018).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/nm.jpg?itok=Saurl_Ya
PM Narendra Modi's interview with ANI News garners 5.9 mn impressions

Indian PM Narendra Modi gave an interview to ANI News on 1 January 2019. It raked in 5.9 million impressions in the Hindi news genre, according to BARC India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/cc.jpg?itok=jIb76f5i
Comedy Central and BSF join forces to ‘Spread The Cheer’ among the Jawans in Jammu

Comedy Central – India’s leading 24-hour English Entertainment channel is committed towards making India smile and spreading cheer in citizens’ lives.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories