Star India producer: Incredible to know about art and evolution of storytelling

MUMBAI: "It was insightful to know about the conscious and subconscious mind, and it was incredible to know about the art and evolution of storytelling," said Star India senior producer Avni Bhatija. She was among a gathering of creative heads at Qench Studioz at Lower Parel, Mumbai, recently.

On 23 March, creativity abounded at Qench with a gathering of several notables of the advertising fraternity. It was a first-of-its-kind initiative to bring people from this industry together in one room, to create an idea sharing a collaborative learning platform - a platform where one can showcase one's work and meet people from the industry, not for business, but to share creativity and knowledge in a convivial atmosphere.

Ogilvy ECD South Asia Sumanto Chattopadhyay, a firm believer in collaborative learning, was the star speaker and his thought on the psychology of the brain that mostly thinks in stories was an eye opener for many. This initiative is the brainchild of Avadhut Hembade, an award-winning photographer, a 25 year veteran of the industry and the CMD of Qench Studioz.

Avadhut believes that in the daily routine and grind of our jobs, we lose out on sharing ideas and discovering the treasure-trove of hidden personal talent in the advertising fraternity. He has now created a space for these creative souls, to share not only their talent in advertising but also as artists, writers, poets, photographers, actors, dancers or musicians. The intention is to share work, learn from others, inspire and be inspired to produce brilliant pieces of creativity.

Chattopadhyay is a gem in the advertising industry and an inspiration to many. He is accustomed to wearing several hats and is an actor, writer and photographer. He also holds the prestigious title of ECD at Ogilvy & Mather, the renowned ad agency. A firm believer in collaborative learning, his main thrust was on the psychology of the brain. He stated, "The brain cannot not think of a story," sums it all up. In his talk, he goes on to explain with examples, how the advertising industry too could make use of this fact in its creative output.

The first event received an overwhelming response and was attended by several top leaders of various media agencies as well as the eminent Sandeep Kulkarni, of Shwaas and Dombivili Fast fame. One of the attendees, Sushant Gaikwad of Paarami Digital, said, "Such initiatives will help drive the creativity of the industry to higher levels and everybody using the learnings of Sumanto will surely contribute great work to the industry."

Other participants included Star India associate VP Santosh Patil, Leo Burnett ECD Sachin Kamble, DDB Mudra ECD Ashish Phatak, and Lowe Lintas creative director Purwa Sali.

Abhijit Karandikar, Kunal Sawant, Rajeshwari Rao, Sushil Chintak, Durga Bangade and Minal Phatak, senior creative directors of Ogilvy & Mather, applauded the initiative.

Latest Reads
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories