Sony TV replaces Zee TV at third spot in Hindi GEC Urban

MUMBAI: Backed by popularity of the Kapil Sharma show, Sony Entertainment Television continues to climb up the ladder. In week 40, channel toppled Zee TV at number third position in Hindi general entertainment channel (GECs) Urban Hindi-speaking market.  

On the other hand, Star Plus continues to dominate the Hindi GEC  in both Urban and rural markets whereas Zee Anmol retained its number one position this week according to Broadcast Audience Research Council (BARC) all-India data.

Hindi GEC

Star Plus continues to lead the genre with 677946 Impressions (000s) followed by Colors on second spot with 582912 Impressions (000s) and Zee TV on third with 499579 Impressions (000s).

Zee’s free to air channel Zee Anmol replaced Star Utsav at number four  with 497549 Impressions (000s) and Life OK grabbed fifth spot with 428990 Impressions (000s).

Sony Entertainment Television, Star Utsav and Sab TV bagged the sixth, seventh and eighth spot with 423671 Impressions (000s), 409577 Impressions (000s) and 378751 Impressions (000s), respectively.

Sony Pal and Rishtey stood at ninth and tenth with 367356 Impressions (000s) and 346088 Impressions (000s).

Hindi GEC Rural

Zee Anmol retained its leadership position this week and grabbed first slot with 382681 Impressions (000s) followed by Star Utsav on second slot with 314049 Impressions (000s) and  Sony Pal on the third spot with 273997 Impressions (000s). Rishtey  maintained its fourth position with 261573 Impressions (000s).

Star Plus  bagged the fifth  spot with 219001 Impressions (000s). Zee TV stood at sixth spot in Rural HSM with 213199 Impressions (000s) followed by Colors at number seven with 190579 Impressions (000s). Life Ok stood at eighth position with 153626 Impressions (000s) followed by Sony Entertainment Television at ninth place with 129826 Impressions (000s) while Sab TV at tenth spot garnered 114288 Impressions (000s).

Hindi GEC Urban

Star Plus continues to dominate the Hindi GECs genre with 458945 Impressions (000’s) followed by Colors on second with 392333 Impressions (000’s). Sony Entertainment Television replaced Zee TV to claim third spot with 293844 Impression (000s).  

Zee TV fell on number four with 286379 Impressions (000s).

Life OK grabbed the fifth spot with 275364 Impressions (000s) followed by Sab TV on sixth with 264463 Impressions (000s) and & TV with 137783 Impressions (000s) stood at number seven.

In Hindi speaking market,  free to air channels Zee Anmol, Star Utsav and Sony Pal  grabbed the last three spots with 114868 Impressions (000s), 95528 Impressions (000s) and 93359 Impressions (000s), respectively.

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