Sony set to explore the media world with new show - 'Reporters'

MUMBAI: Breaking News! A common phrase that is flashed almost on all screens everyday - from news channels to websites. Now Sony Entertainment Television (SET) has picked it up as a 'concept' for its new entertainment show.

While internationally, the backdrop of journalism has been seen in shows like The Newsroom starring Jeff Daniels, Dirt and The West Wings, amongst others; in India the concept was untapped until now.

The Hindi general entertainment channel (GEC) from Multi Screen Media?s stable is all set to explore the world of media with its new show - Reporters. A love story that will make breaking news is set to hit the television screens from 13 April at 9 pm. The channel has roped in Frooti as the presenting sponsor for the show.

Produced by Rose Audio Visuals? Srishti Arya, it will reveal the challenging world of news in a contemporary way. Set against a backdrop of a media house, it follows the journey of seasoned and respected journalist Kabir Sharma (Rajeev Khandelwal) and a budding reporter Ananya Kashyap (Kritika Kamra). The show is a story of these two strong and conflicting individuals, who are destined to be together.

SET SVP and marketing head Gaurav Seth believes that today the country's perceptions, opinions and decisions are shaped by the world of television news and it is this world, which forms the setting of the channel?s new show.

According to Seth, there are two kinds of stories that work on television - love stories inside the house and outside. One such show that had a love story setting in a fashion house was Jassi Jaisi Koi Nahi.

?A show?s backdrop and context needs to change after sometime as it tends to lose the novelty factor. It is important for us to keep evolving the medium, stories, characters and that's where this new show comes in,? he said.

Behind the scenes

From visiting news channels to having in-depth conversations with journalists from the news medium, the actors have done it all. The actors met veteran journalist Rajdeep Sardesai to know how a newsroom functions.

Moreover, the production house also did research in the matter in terms of how news is created, what the first point of connection to the last point of delivery and the process followed amongst other things.

The production house did its R&D by seeking help from a senior journalist and made sure that the procedures that were being followed were on the right track.

?The journalist we worked with said that many a times a news channel?s agenda and point of view may differ from that of its journalist. We have to be able to identify with the crisis of the character. Unless we don't feel the need to take a side or stand, we are not going engage with the character. It is fascinating to see how news is created,? explains Arya.

Seth further points that people, who are from the news medium, will relate to it. ?This is factual and not made up just for the sake of it. However, at the same time you have to take creative liberties because at the end of the day, it is a story,? he said.

Agreeing on the same, Arya asserts, ?I would not say it is 100 per cent authentic because then it might not necessarily be engaging. We have tried to stay with the systems that a news channel follow.?

The channel has canned five episodes till now and the show is designed for a finite run with 120 episodes. Seth feels that one has to tell the story in a limited time period that is available. ?You can't just keep on extending the show. If a story holds for 2000 episodes, by all means we can go for it but if it is conceptualised for a 100 episode pattern and then if you move it to 300, you will end up stretching the story,? he opined.

Having started his career as a journalist with the newspaper called Mahanagar, SET chief creative director Ajay Bhalwankar has lived this life closely. ?I believe that there are lots of interesting stories to tell. Today individual reporters are known, unlike during my time. When I began my career as a reporter, a press conference would see maximum eight to ten journalists with notepads. There was not a single camera present. Today, there are more cameras, so times have evolved and so has the profession. However, not many people know what happens inside and we thought that will create a great amount of curiosity for people.?

Marketing buzz

This time round, the channel has decided to push its marketing efforts on the digital medium to get the maximum bang for its buck.

The first promo of Reporters grabbed one million views in less than a week. The channel ensured that the promo was interesting enough to create a splash. ?It has been absolutely remarkable that people have noticed it. It's been trending on Twitter regularly and we have managed to build a lot of anticipation for the show,? Seth said.

Additionally, the channel has created a LinkedIn account for Khandelwal, where he is going to invite people to interview for jobs inside his network.

Latest Reads
ZEE puts Family First with ZEE Family Packs

Currently, the Broadcasting ecosystem operates as part of a packaged bouquet environment where consumers pay a fixed amount and receive a pre-configured bouquet of channels.

Television TV Channels GECs

Celebrating the season of festivities, Cartoon Network and POGO bring a special bonanza of rib-tickling comedy, adventure and sheer fun all through this month for their fans

Television TV Channels Kids
Shemaroo Entertainment’s Founder Buddhichand Maroo Felicitated with GIFA Golden Award

Founder of Shemaroo Entertainment Limited, Mr. Buddhichand Maroo was recently felicitated with the GIFA Golden Award at the 3rd edition of Gujarati Iconic Film Awards (GIFA) 2018 in Ahmedabad.

Television TV Channels Music and Youth
IBF to intervene in TRAI's SC petition on 15% discount cap

The TRAI tariff order, which remained a topic of intense debate and discussion in 2017 and 2018, is likely to dominate discourse early on in 2019 too, at least from a legal standpoint as the Supreme Court resumes work after the winter vacations.

Television TV Channels GECs
Big Synergy appoints Rajiv Bakshi as CEO

Reliance Entertainment's Big Synergy Media Ltd has appointed Rajiv Bakshi as its chief executive officer.

Television Production House Fiction
For the first time, viewers get to choose their favourite shows on Sony BBC Earth

Content may be King, but so is the viewer. Sony BBC Earth, India’s premium factual entertainment channel, takes another leap in audience engagement by giving viewers the choice to pick their favourite shows of 2018 on the channel.

Television TV Channels News Broadcasting
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award

Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018

Television TV Channels Music and Youth
Sony Pictures Networks India delivers on its commitment of 'Ek India Happywala'

Sony Pictures Networks India (SPN) has accelerated its focus towards creating a positive social impact in the ecosystem by building on its three-pillar framework; empowerment, education and environment.

Television TV Channels Sports
English news most benefited genre in Chrome DM week 50

MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media.  In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories