Television

Sony SAB refreshes brand philosophy with a strong belief that happy people make a happier World

Unveils new campaign to showcase tagline ‘Khushiyon Wali Feeling’

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/10/Sony-SAB.jpg?itok=FdLtz--t

On the back of strong growth numbers and taking its role as the ‘happiness enabler’ further, Sony SAB, the brand, is now ready to redefine itself through a new philosophy which is driven on the insight that "jitni insaan ki khushi badhti hai, utni hee duniya mein insaniyat bhi badhti hai”. Keeping this core thought in mind, Sony SAB has launched a brand campaign that signifies this key change with a new tagline ‘Khushiyon Wali Feeling’.

Based on its deep understanding of the pulse of real India, Sony SAB has steadily created a niche for itself through captivating shows and characters, all geared towards bringing a smile to people’s faces. With its impressive line-up of fresh programs and light-hearted values driven content ranging from daily family comedy to path breaking concepts, the channel is dedicated to promoting an enjoyable family-viewing experience and can truly be defined as the ‘living room brand’ with something to appeal to everyone in the family.

With the new brand philosophy Sony SAB will stand for a larger purpose in life, that of making people happy by bringing unforgettable moments and infinite experiences that lift the heart and free the minds of the viewers in turn making them better human beings. The three 60 seconder TVC’s will creatively showcase the new brand tagline of ‘Khushiyon Wali Feeling’ through relatable everyday instances which reinforce the fact that happiness begets humanity. For instance, one film features a newly married couple who are not able to sit together on a flight because a grouchy passenger refuses to exchange seats. But when an unexpected happy encounter changes this co-passenger's disposition, he graciously offers his seat to the couple. Yet another film demonstrates how simple joys like the smile and giggles of a baby can transform a bad day into a happier one. The third film touches upon the importance of how receiving good news can turn someone’s sullen mood into a cheerful one and in turn make the person more thoughtful about their actions towards others around them.

Sony SAB will soon be seen launching exciting new shows in the upcoming months which will further the brand’s promise of helping spread happiness while continuing to entertain its audiences with its blockbuster shows such as the evergreen Taarak Mehta Ka Ooltah Chashmah, Tenali Rama which recently completed 500 episodes, Aladdin – Naam Toh Suna Hoga, Jijaji Chhat Per Hain and Bhakharwadi.

The TVC’s are conceptualized by Contract and shot by Boot Polissh Films­­. The campaign launches on 10th July 2019 on-air. To promote the campaign, the channel is engaging in a massive television plan across news and regional channels (apart from its own TV network) for two weeks. The marketing plan also consists of a huge digital leg.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vifwbywb.jpg?itok=B3M6rN1o
Discovery’s first of its kind show 'Capital Police - Beyond the Khaki' captures Delhi Police live in action

Mumbai - Delhi, the capital of India, the second most populous complex megacity in the world buzzing with over 18 million people, is managed by 81,000 personnel of Delhi Police. In a first of its kind television series, ‘Capital Police - Beyond the Khaki’, scheduled to premiere on 23rd July at 9 PM...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/zeecafe.jpg?itok=S7IlVqLk
It’s time to go ‘Back To The Future’ and meet your favourite Shel-Bot as Zee Café airs The Big Bang Theory Season 11 and Season 12

MUMBAI: A white board filled cryptic algorithms, a couch with a reserved spot and a bunch of math geeks with a gorgeous neighbour next door – The Big Bang Theory is one show that has truly had us hooked for twelve straight seasons! Still coming to terms with the end of an era as the series reached...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/arun.jpg?itok=y8--4EqL
A+ E Networks | TV18 elevates Arun Thapar to president - content & communication

MUMBAI: A+E Networks | TV18 has promoted Arun Thapar as President - Content & Communication. In his new role, Thapar will additionally manage Brand Marketing, Digital, and Branded Content of A+E Networks | TV18 along with his current portfolio of Content Strategy Management, Creative and...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/NEP.jpg?itok=Uraj-KrN
NEP deploys multiple Calrec consoles and routing technology for premium audio at Wimbledon 2019

MUMBAI: Viewers around the world enjoyed premium quality audio while watching Wimbledon 2019 with NEP UK deploying 15 Calrec consoles at the South West London tennis venue, alongside extensive Calrec networking and routing technology and I/O boxes. An additional three Calrec consoles were used in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/epic.jpg?itok=8H-78DJm
EPIC Channel’s ‘Lost Recipes S2’ gets release date

MUMBAI: EPIC Channel – India Ka Apna Infotainment is renowned for creating premium, genre-defining, India-centric content. The channel is all set to air the second season of one such show - ‘Lost Recipes’, hosted by celebrity chef Aditya Bal, that explored India’s diversity through the history and...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/TV_REMOTE.jpg?itok=jEQBmFHp
SVoD-Pay TV combined households increasing

With the advent of subscription-based video-on-demand services (SVoD), Pay-TV households are declining globally. But numbers of SVoD only households along with SVoD-Pay-TV combined households are increasing, according to a report from Ampere Analysis.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/Prime_Day.jpg?itok=YYBduO7J
With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/kabaddi.jpg?itok=rzdA8u0k
#IsseToughKuchNahi say all twelve captains of VIVO PROKABADDI SEASON 7

MUMBAI: VIVO Pro Kabaddi League, one of the most-anticipated sporting events of the calendar is back with Season 7 begins on 20th of July 2019 in Gachibowli, Hyderabad. Unveiling the coveted trophy, the captain of all 12 teams came together to speak about the excitement for the upcoming season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star-movies.jpg?itok=CpNi1tDR
Look Beyond What’s Visible and Travel in Time with Star Movies’ Movie of the Month, A Wrinkle in Time

MUMBAI: Star Movies, one of the leading English Movie Channel, is geared to entertain all ages and make you travel in time and space with its Movie of the Month, A Wrinkle in Time. Based on a 1962 book which has been in and out of controversies ever since, the movie still grossed over $132 Million...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories