Sony revives second non-fiction show ?Entertainment Ke liye...?

MUMBAI: A few weeks back when Sony Entertainment Television NP Singh was elevated to the post of CEO from COO, he had promised that he will make some changes in the channel?s programming and work on bringing it back into fighting fit shape. Apparently, he appears to be acting on that promise in double quick time. 

A statement from the channel says that its talent reality show Entertainment Ke Liye Kuch Bhi Karega is going to be back soon. ?This is to inform you that SET?s show Entertainment Ke Liye Kuch bhi Karega is coming back. The auditions will start from 26 January,? it says.

While the date has been announced, no other details are known. A source from the channel says that Anu Malik, who has been the judge on earlier editions, has a big chance to come back this time too. However, the second judge hasn?t been finalised yet. ?It could be Farah Khan, or somebody else may come in as well,? says the source, admitting that the hosts may also change.

Sony Entertainment is also looking at tweaking the format a bit to make it more appealing to audiences.

When we contacted Wizcraft TV head Namit Sharma that has produced the earlier editions of the show, he said it?s too early to talk about the details as nothing has been finalised - as of yet. ?But we are starting silent auditions from the end of the month and we will go across the country to find exceptional talent,? he adds.

The talent show premiered on the channel in May 2009, just a month before India?s Got Talent kicked off on rival channel Colors. However, while IGT became one of the most talked about and popular properties of Colors, Entertainment? was given a quiet burial. However, the tongue-in-cheek and many times blunt comments of judges Anu Malik and Farah Khan caught the fancy of TV viewers. 

The last season (season 4) was aired on the channel in 2011 and The Raibishi group from West Bengal was the winner. 

NP - it appears - is relying on tried and tested non-fiction properties to buoy Sony Entertainment. Recently, he dragged out R&N Productions' long-running Boogie Woggie from the back of the closet and relaunched it on the Hindi GEC. The trio of Ravi Behl, Naved and Jaavved Jafferi tweaked the format, added a lot more emotion and drama to the dance show, and since then it seems to have got its mojo back and appears to be doing very well for Sony.

Will Entertainment Ke Liye... do similarly well? 

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