Television

Sony Pal all set to engage viewers with two new campaigns

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/12/02/sony_pal_0.jpg?itok=JkyDIs-T

MUMBAI: Compelling storylines and engaging content has aided Sony Pal in finding a place as a Hindi General Entertainment Channel (GEC) strongly connecting to the women in the family. It is now gearing to launch two new campaigns to give its viewers a chance to engage with its brand ambassador, Juhi Chawla. The channel will also give its viewers the unique opportunity to win an amount of Rs one lakh everyday.

Beginning mid-December, ‘lakh lakh badhaiyaan’ will reach out to its viewers across cities through tie-ups in print, radio, outdoor, on-ground activation and on-air. 

To participate, one has to answer simple questions about Pal shows that will be asked on the channel during primetime and send in their replies via SMS. A daily winner of rupees one lakh will be announced on the channel. This contest will be followed by ‘Luka Chupi with Juhi’, a first of its kind on-air initiative where viewers will be invited to play hide and seek with Chawla and win exciting prizes.

Pal has received an encouraging response from important GEC markets like Gujarat, MP, Maharashtra, Delhi and Mumbai. Come 2015, it is all set to applaud the entire gamut of emotions of womanhood by launching shows with distinctive concepts thereby celebrating her journey through various moments that define her. 

While the channel’s popular shows like Sinhaasan Battisi, Ek Rishta Aisa Bhi, Yeh Dil Sun Raha Hai and Hamari Sister Didi have kept its viewers gripping, it is now looking at further strengthening its content portfolio. 

Sony Pal and Sab senior EVP and business head Anooj Kapoor said: “In today’s highly competitive and complex scenario, Pal has certainly managed to create a set of audiences for itself & what’s interesting is to notice that this audience is the intended TG for the channel. The fact that Pal resonates with the right TG in markets that comprise the core GEC viewers is an extremely positive sign for us. Starting the New Year, PAL will embark of the next stage of its journey with a new slate of shows that will not only deal with unique concepts but also unearth topics that Indian television may have never witnessed before.” 

With the tagline ‘Yeh Pal Hamara Hai’, the channel inspires every Indian woman with the promise of liveliness and cheer. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/shruti.jpg?itok=QRu_q5yE
Shruti Anindita Varma appointed BAG Films' business & creative head

Veteran creative expert Shruti Anindita Varma has joined BAG Films & Media Ltd as the new business and creative head and will be responsible to drive its creative excellence, in-sync with the ongoing transformation of Media and Entertainment industry in Indian market.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Punit-goneka-800x800%20%282%29.jpg?itok=KJDyzBsr
ZEEL reports steady Q1 FY2018 results

MUMBAI: It’s been a hectic first quarter of FY 2018 for homegrown media power house -- the Essel Group promoted Zee Entertainment Enterprises Ltd (Zeel). The company has gone ahead for some corporate restructuring and has also declared its Q1FY2018  financials which, if not impressive, at least...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/DD-800x800_1.jpg?itok=dnHWjk4Z
DD announces short film contest on Independence theme

NEW DELHI: Doordarshan has announced a Swatantra Bharat Short Films Contest to mark the 75th anniversary of Quit India Movement and 70th anniversary of India's Independence next month. The aim is to create awareness, education, encouragement and enlightenment about inspiring, real-life stories of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/NDTV-newsroom.jpg?itok=rwNsboTL
NDTV restructures biz & newsroom amidst reports of layoffs

NEW DELHI: Buffeted by allegations of tax evasion and money laundering, which are being contested in appeal tribunals, one of India’s first private sector TV news organization NDTV has said it is reorganizing newsroom set-up and resources available to adapt to changing technologies like MoJo or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/war.jpg?itok=DB4RB8xx
Star World launches Game of Thrones season 7 with personalized posters

The great war is finally upon Westeros as the much anticipated first episode of Game of Thrones premiered on Star World last Tuesday at 11 PM. In order to promote the launch, Star World undertook a mammoth digital campaign to engage with fans. By tapping into current trends on social media and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Bharat_Kedia.jpg?itok=bE8XN-aK
Bharat Kedia to be ZEEL CFO as Modi gets new role

MUMBAI: Zee Entertainment Enterprises LTD (ZEEL) has appointed Bharat Kedia as the chief financial officer. With effect from 1 August, Kedia will replace Mihir Modi, who will be moving to a new role in the company.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Hemang%20Amin.jpg?itok=KaQHwSfq
BCCI elevates Hemang Amin as COO

MUMBAI: The Board of Control for Cricket in India (BCCI) has appointed Hemang Amin as the chief operating officer (COO) of the Vivo Indian Premier League. Amin was most recently assistant general manager – finance, commercial and events at BCCI and was recognized for successfully handling the...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Untitled-1.jpg?itok=8mf6CXTQ
GRB Entertainment announced sales of it's top 4 documentaries

MUMBAI: GRB Entertainment announced sales of four of its top documentaries to broadcasters in Brazil, Japan and the U.K. Globosat Brazil renewed Remembering Whitney, a documentary featuring legendary singer Whitney Houston, just in time to celebrate the icon’s August 9thbirthday. This breathtaking...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/DD-800x800.jpg?itok=8r8Xm_oH
Prasar Bharati Board favours separate DD News Hindi & English channels

NEW DELHI: The Prasar Bhrati Board is inclined towards bifurcation of the Doordarshan News channel into two – one for Hindi and another for English. However, the Board has sought the views of Doordarshan before taking a final decision. In a recent meeting, Prasar Bharati sources told...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories