MUMBAI: Multi Screen Media (MSM) network has partnered with Scan International Company for the launch of Sony Mix on its SMATV platform in Thailand.
The platform already carries Sony TV, Sony Max and Sab.
MSM (Singapore) SVP and GM Rajveer Singh said, “We are delighted to continue our partnership with Scan, Thailand’s primary provider of Indian content to bring Sony Mix to South Asian audiences.
It is no secret that Sony Mix has rapidly risen to the top of the charts and is India’s number 1 Music channel. I am confident that Sony Mix’s thematic content and Bollywood music hits will make it a “must watch “channel”.
“Scan International is proud to deepen our relationship with MSM as we now bring India's number one music channel Sony Mix to Thailand. SET, Sony Max and Sab have not just been pioneers on our platform but have gained tremendous popularity due to path breaking shows that resonate with our subscribers. The gap that existed in the market without a single dedicated Hindi Music channel has now been filled by Sony Mix”, said Scan MD Raj Kumar Manchanda.
Scan International, established in 1998 in Bangkok, is a SMATV platform in Thailand delivering quality entertainment mainly to Thais of Indian origins and a large number of diverse Indian expatriate communities who reside in the cities.