MUMBAI: After a successful season one ‘Satyamev Jayate’, the makers are back with its second season. Star India and Aamir Khan are returning with the intense, spell-binding show that redefined television entertainment in 2012.
The television show broke all records, where it touched over 500 million Indians households in 843 cities and 1.5 impressions online. To top it all, it also collected more than Rs 22 crore in donations.
The season two which will hit the TV screens on 2 March 11am on Star Plus will make Sunday mornings more educational and inspirational. It will be simulcast in six languages across Star Plus, Star World, Star Pravah, Star Vijay, Asianet, Star Utsav, Doordarshan and a deferred telecast at 1.00 pm on ETV Telegu. The first tranche in March will see five episodes being aired, giving viewers the time to soak in and help create a larger emphasis for the cause.
Airtel has come on-board as the title sponsor and Axis bank as the powered by sponsor for the new season of Satyamev Jayate. Reliance Foundation is the philanthropic partner on the show. All three sponsors are renewing the association started in season one.
Talking about the second season, Star India CEO Uday Shankar opines: "When we look back at season 1 and the response it evinced, you can see a new culture of hope for change emerge. Satyamev Jayate truly reflects the aspirations and concerns of the country. In that it has the strength of a nation behind it. We look forward to the support of our audience to take the message of the show far and wide.”
Host of the show Aamir Khan exults: “I am excited about the new season of Satyamev Jayate, a show that is extremely close to my heart. It was a journey of learning and revelation, a tough one for me to tread on but I am extremely happy with what we have managed to do this season, in bringing forward relevant and key social issues that matter to the people of this country. With a partner like STAR India, we look forward to taking forward the cause of Satyamev Jayate and enabling more participative and action oriented change this season across India.”
On the marketing side, the new season of Satyamev Jayate as the marketing campaign declares is for all those who care for their country “Jinhe Desh Ki Fikr Hai”. It will educate, engage and empower audiences to participate in an action-oriented change, and will be seen running through the year with an innovative programming approach that includes episodes in tranches.
The issues that the show will address this season are those that concern and impact every citizen of India whether they are from Mumbai, Delhi, Cochin or Kolkata. South Indian Superstar Mohanlal comes on board as a brand ambassador for the show in the south. His association will help carry the show's message to a larger audience segment.
The show is supported by a compelling and visible marketing campaign with Star network taking the lead and press, outdoor, digital and radio providing the immersive surround. Another key element integral to the campaign are the series of on-ground activation with ambient touch-points called “Fikr Touch points” created across the country to take forward the campaign message.
The first season of Satyamev Jayate broke all records in the digital space and was the most talked about show online. The upcoming season will see greater emphasis on digital media using an integrated approach through various digital touch points – mobile, social media, website etc being amplified throughout the year. There is a special Satyamev Jayate website www.satyamevjayate.in with the goal of engaging and empowering a community of Satyamev Jayate change agents.