Television

“SMJ truly reflects the aspirations and concerns of the country”

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/28/Satyamev%20Jayate.jpg?itok=QFLJQY9Q

MUMBAI: After a successful season one ‘Satyamev Jayate’, the makers are back with its second season. Star India and Aamir Khan are returning with the intense, spell-binding show that redefined television entertainment in 2012.

The television show broke all records, where it touched over 500 million Indians households in 843 cities and 1.5 impressions online. To top it all, it also collected more than Rs 22 crore in donations.

The season two which will hit the TV screens on 2 March 11am on Star Plus will make Sunday mornings more educational and inspirational. It will be simulcast in six languages across Star Plus, Star World, Star Pravah, Star Vijay, Asianet, Star Utsav, Doordarshan and a deferred telecast at 1.00 pm on ETV Telegu. The first tranche in March will see five episodes being aired, giving viewers the time to soak in and help create a larger emphasis for the cause.

Airtel has come on-board as the title sponsor and Axis bank as the powered by sponsor for the new season of Satyamev Jayate. Reliance Foundation is the philanthropic partner on the show. All three sponsors are renewing the association started in season one.

Talking about the second season, Star India CEO Uday Shankar opines: "When we look back at season 1 and the response it evinced, you can see a new culture of hope for change emerge. Satyamev Jayate truly reflects the aspirations and concerns of the country. In that it has the strength of a nation behind it. We look forward to the support of our audience to take the message of the show far and wide.”

Host of the show Aamir Khan exults: “I am excited about the new season of Satyamev Jayate, a show that is extremely close to my heart. It was a journey of learning and revelation, a tough one for me to tread on but I am extremely happy with what we have managed to do this season, in bringing forward relevant and key social issues that matter to the people of this country.  With a partner like STAR India, we look forward to taking forward the cause of Satyamev Jayate and enabling more participative and action oriented change this season across India.”

On the marketing side, the new season of Satyamev Jayate as the marketing campaign declares is for all those who care for their country “Jinhe Desh Ki Fikr Hai”. It will educate, engage and empower audiences to participate in an action-oriented change, and will be seen running through the year with an innovative programming approach that includes episodes in tranches.

 The issues that the show will address this season are those that concern and impact every citizen of India whether they are from Mumbai, Delhi, Cochin or Kolkata. South Indian Superstar Mohanlal comes on board as a brand ambassador for the show in the south. His association will help carry the show's message to a larger audience segment.

The show is supported by a compelling and visible marketing campaign with Star network taking the lead and press, outdoor, digital and radio providing the immersive surround. Another key element integral to the campaign are the series of on-ground activation with ambient touch-points called “Fikr Touch points” created across the country to take forward the campaign message.

The first season of Satyamev Jayate broke all records in the digital space and was the most talked about show online. The upcoming season will see greater emphasis on digital media using an integrated approach through various digital touch points – mobile, social media, website etc being amplified throughout the year. There is a special Satyamev Jayate website www.satyamevjayate.in with the goal of engaging and empowering a community of Satyamev Jayate change agents.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories