Television

Satyamev Jayate back for season II - with a difference

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/28/aamir_jai_hind.jpg?itok=2SfsG3Oz

MUMBAI: In its first season, it did swimmingly well for Hindi GEC Star Plus. It created humungous amounts of buzz, won critical acclaim from industry leaders and activists and also generated laudable veiwership ratings for an otherwise barren Sunday morning slot. Now, the Aamir Khan-hosted Satyamev Jayate is ready to make a comeback for its second season; to engage viewers with its hard focus on tackling ills which plague the Indian social system.The format is almost the same; viewers will see that when it begins airing sometime in March 2014 - the difference is that it will be telecast in tranches.

Satyamev Jayate season 1 marked the debut of the method actor Aamir Khan on the small screen. It also marked the debut of social activism television in India, decades after shows such as Raajni did on Doordarshan in a fictionalised format. His inimitable and methodical approach towards exposing society's malaises helped Satyamev Jayate  become a household name. Viewers eagerly waited for the clock to strike 11 am every Sunday morning so that they could catch Aamir Khan at his inquisitive best.  

The director of the show - Satyajit Batkal says that season 2 will have the same tenor and feel in the creative. The decision to showcase the episodes of the show in parts, with breaks in between was taken because "as we feel there is so much we want to tell and do and this will help us in that. Also, it will let people work towards the causes they want to change.? 

Apparently, the year-long break helped the team at Aamir Khan Productions to conduct elaborate research on the topics chosen. The show has a sticker price of around Rs 3 crore to Rs 3.5 crore according to sources and all the five 

March episodes have already been fully shot and wrapped up, says Batkal.

But will this tack of airing just five episodes and then taking a break before airing the next tranche work? A media planner says the show will be a big draw at a time when the country is going through an upheaval  politically and economically. But however he admits that audience stickiness could be an issue.  ?Out of sight is out of mind," he says. "It is quite probable that  channel will lose out on some money with this break pattern." 



Others disagree.  "Remember, the show is about sparking social change amongst Indian citizens; raising social awareness. Giving the common man some hope, this is what Satyamev Jayate did, and the initiative has been recognised by not just governments but also by several organisations," says another media planner. "You can't forget how AAP  - which is about the common man - stormed its way into the hearts of Delhi-ites who then swept it to power. Aamir Khan is Aamir Khan. The loyal followers are going to be drawn in come what may, even if there is a break"

 

No official communication has emerged from Star Plus as yet, but the show is quite likely to to air on all channels of the Star network to get it maximum viewership.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/drapers.jpg?itok=pXdUPmXG
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/top.jpg?itok=iVD9gYfB
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/joy.jpg?itok=tz_9y8_I
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories