Television

Sab's new comedy 'Jijaji Chhat Per Hain' to pull North Indian viewers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/10/sab.jpg?itok=985LxBpn

MUMBAI: Sony SAB is all set to make you laugh once again but this time with its late prime time slot show – Jijaji Chhat Per Hain. Launched on 9 January, it will air Monday to Friday at 10 pm. The infinite linear comedy show is produced by Edit 2 Productions, led by producer Sanjay Kohli. 

Set in Delhi’s Chandni Chowk, Jijaji Chhat Per Hain is an entertaining and adventurous story of Elaichi played by Hiba Nawab, a quintessential girl next door, the head of the household, Murari Bansal, played by Anup Upadhyay and their helpless tenant, Pancham, played by Nikhil Khurana. The story revolves around Elaichi’s mischiefs and eccentricities, Pancham’s attempts to escape from her tricks and Murari’s wish of getting his daughter to amend her notorious ways and settle down in life.

In an exclusive chat with Indiantelevision.com, Sab TV SVP marketing Vaishali Sharma says, “The show promises many exciting twists and turns and will appeal across age groups as the characters and situations depicted are very strong, unique and captivating. Also, set in Delhi, it promises to pull many audiences from the north. So in addition to aggressively marketing it in Sab-strong markets, we have also used the opportunity to play special attention to a few north markets where we feel audiences will be interested in a show like this.”

The channel is going all out to aggressively promote the show across multiple marketing mediums including TV, print and digital. On social media front too, there are several engagement contests asking fans and even some of the Sab artistes to share their ‘Chhat Ke Kisse’.

On the show launch, Sab TV senior EVP & head Neeraj Vyas says, “Keeping up with our vision to provide entertaining comedies and to make India laugh, we begin 2018 with a hilarious new show, Jijaji Chhat Per Hain. This show highlights the various idiosyncrasies of our characters. The dynamic plots of the story and the playful camaraderie between the characters are sure to excite the viewers.” 

Also Read:

How Neeraj Vyas is bringing SAB back to the top of the charts

Refreshed avatar of Sony Sab unveiled

SAB TV aims to change female-male skew with HD launch

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/tv18-1.jpg?itok=aD_y5UEq
Film business boosts TV18 revenue

Indian news, entertainment and film company TV18 Broadcast Ltd (TV18) reported triple the revenue from its film business for the year ended 31 March 2018 (FY 2017-18, the year under review) as compared with the previous fiscal. Consequently, the company’s consolidated operating revenue increased...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/zee.jpg?itok=W-kW9MHV
This May, Go Limitless as Zee Studio brings the biggest Hollywood blockbusters to your screens!

Mumbai, May 2018: Zee Studio, the ultimate destination for the best of Hollywood movies, is all set to take its audience on a journey of limitless entertainment, stories and experiences! Through the month of May, the channel brings to its viewers an exceptional library of some of the biggest...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/tim.jpg?itok=n0drvv71
The Promaxbda Awards Rolls Out Its Heavy-Duty Line-Up For Its Marketing Workshop And Masterclass Sessions

Mumbai, 24th April 2018: A 360 degree spin at the PromaxBDA India this year guarantees hobnobbing with some of the biggest creative minds of the world. Start with the Marketing Workshop by Bex Schwartz who is the Executive Creative Director and Director at Cause +Effect. Get tips, techniques, and...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/Prashant-Chothani.jpg?itok=LFYGS-jO
Travelxp to launch in UK on 30 April

MUMBAI: Prashant Chotani-run Travelxp is launching in the UK on 30 April on the country's Freeview platform.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/ashi.jpg?itok=yUHsKlNb
News18.com Brings Ashish Naik OnBoard As The National Sales Head

National, 23 April, 2018: News18.com, India’s leading digital news platform, expands its top management with the addition of Ashish Naik as National Sales Head. He comes with over 17 years of experience in media sales and has formerly worked with organizations such as Tata Infomedia, BCCL,...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/Shemaroo.jpg?itok=oorBIbjg
Shemaroo Entertainment announces two new appointments

MUMBAI: In an order to strengthen its leadership team, Shemaroo Entertainment has announced two new appointments. Vivek Koka has been appointed as Assistant Vice President for the New Business Development division and Rajesh Kathuria as Assistant Vice President for the IT division. 

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/APOS.jpg?itok=LaDmVv_P
Countdown begins for APOS 2018

BALI: And so it’s time for another Asia Pacific Operators Summit (APOS) in Bali’s now famed Ayana Resort. The team at Singapore-based Media Partners Asia has drawn up another power-packed three days with the main opening Disney-backed reception planned for 24 April evening.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/Kalanithi_Maran.jpg?itok=vIx1yQuR
Kalanithi Maran, Sun TV: the evolution

MUMBAI: In the late eighties, a scrawny young man returned to India from the US having completed his MBA from the University of Scranton. Kalanithi Maran had lights in his eyes, fascinated as he had become by television in the US during his management freshman and graduation days.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/SANGEET_0.jpg?itok=BmSSammq
SANGEET BANGLA PROMISES A SUPER WEEKEND WITH ITS SUPER SUNDAY SEGMENT

Kolkata: Sangeet Bangla, the no.1 Bengali Music Channel, predominantly ruling Eastern India, have started a new segment called "SB Super Sunday" from 11th March. The main aim is to give audience a perfect end to their week.  In the first week, it started off with the quintessential combination of...

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories