Television

SAB TV revenue grew nine-fold under Sony umbrella

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/10/KHATMAL-E-ISHQ.jpg?itok=Ay9WjI8t

NEW DELHI: Sab TV, which claims to be the country?s sole channel beaming only comedy series, claims to have grown its revenue nine times since it came under the Sony fold.

When pointed out that another channel being beamed to India from overseas was also showing comedy series, Sony SAB senior EVP and business head Anooj Kapoor was quick to point out to indiantelevision.com that SAB TV had a TRP of 119 at last count while that channel had only two.

Furthermore, all the series on SAB TV were Indian and not dubbed, he added. He said the channel broadcast seven comedy series every evening during the prime time from 7.00 pm and 11.00 pm.

Kapoor was speaking to indiantelevision.com on the sidelines of a press meet to introduce the new comedy series ?Khatmal-e-Ishque? slated for telecast from 13 December, Monday to Friday at 10:00 pm.

Marketing head C M Mehra added that the new series was being publicised through print, radio, social media, and channels within the Sony network and other news and music channels.

As the marketing of this series was part of the overall marketing of all series on SAB, Mehra said, it was difficult to reveal any figure. Furthermore, he said that the marketing would also depend on how the series was received. At present, Sony has had press meets only in Ahmedabad and Delhi, and there is no plan for any more press meet but there may be one later in Mumbai.

Content head Devika Shivdasani told indiantelevision.com that the series comprised different love stories and not just one that would go on, endlessly.

When pointed out that another series on the channel had also experimented with different stories under the same title, she said those were real stories sent in by viewers but the new series has fictional stories.

The show highlights how people can fall in love when they least expect it, the importance of patience and determination, and how one learns life's lessons while in love. The experience becomes even more interesting as the stories depict how the journey of life takes unprecedented comical twists in the quest for love.

Khatmal-E-Ishque is a compilation of short love stories, designed to extend to 15 to 20 episodes. The stories are such that they involve various instances where viewers can connect to their real-life situations. Each love story is a testament to how love conquers all, and shows the audience how to deal with various complications in their love lives.

One such story, the first in the series, is about Kapildev Dinkar (Vishal Malhotra), a traffic cop in Mumbai, and Lovina DeMello (Umang Jain), a physiotherapist from Goa, who fall head-over-heels in love with each other. The story will witness their struggle to convince their families to let them be together for the rest of their lives.

Apart from Malhotra and Jain, the first story will feature actors -- Sulbha Arya, Sharat Saxena, and Akhilendra Mishra, among others.

Well-known television producer Ashwni Dhir of ?Chidiyaghar? and ?Lapataganj? fame has once again joined hands with Sony SAB to produce the series.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/vimal.jpg?itok=vZMIDq7y
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/zee.jpg?itok=A45zgrUK
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hk.jpg?itok=_7gx18dv
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hockey.jpg?itok=CCftHmln
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/balaji.jpg?itok=osia3roz
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/aaj-tak.jpg?itok=Wi61qSr1
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories