Television

SAB Group (Sri Adhikari Brothers) celebrates Women's Day in a unique way

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Mumbai: Media companies are always fighting for the consumer mind space, to get a major chunk of the weekly ratings and while doing so they often tend to overlook their employees. At SABGROUP (Sri Adhikari Brothers), an employee friendly culture has always been maintained and this women’s day, while a host of activities have been planned On Air for the consumer, the women employees at SABGROUP are in for a special treat.

The Management has planned to make the entire day a special one with a host of surprises, fun activities and gifts, only for the ladies. They all would also be treated with lovely lunch at a specialty restaurant. To add, over 150 male employees of SABGROUP have prepared a special heart-warming video with encouraging and humorous elements for their female colleagues, to show their admiration and respect. It would be a day in the office, pampering the ladies like never before. 

All the channels of SABGROUP also have special programming to celebrate women's day, but the personal touch to treat the women within the office certainly deserves a special mention. 

On this occasion, Manav Dhanda, Group CEO, SABGROUP (Sri Adhikari Brothers) said, We at SABGROUP are proud of a highly motivated team which reflects in our performance; be it ratings, revenues or other functions. More so the management appreciates the women workforce, who always put their extra bit, no matter what challenges or demands they might have in their personal space. While every day is a women’s day this is just an opportunity to celebrate each one of them.” 

ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.

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