Television

Rishtey refreshes content line-up; extends early prime-time slots

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/07/Rishtey.jpg?itok=gexV5az7

MUMBAI: In light of free to air (FTA) channels claiming a chunk of ratings according to the all India data by the Broadcast Audience Research Council (BARC) India, Viacom18’s FTA channel Rishtey is all set to ride the wave by launching a volley of fiction offering covering seven days a week as well as by extending its early prime time slot. Additionally, the channel will be sprucing up its weekend programming by introducing kids-friendly content and airing blockbuster movies.

What's more, along with the introduction of new shows, Rishtey will also be refreshing its channel packaging.

With festivities kicking off in style, Rishtey’s first major outing in 2016 will be the launch of a romantic drama Salaam-E-Ishq, a love-hate story of Zain and Aliya set against the Muslim milieu. The show is set to launch on 11 January and will be aired from Monday t0 Saturday at 9 pm. Pertinent to note here is that this is the same show that previously had its run on Rishtey's sister channel Colors as Beintehaa.

Aiming to cater to audiences across age-groups and demographics, the channel will also be extending its early prime time slot, starting from 5 pm with the introduction of shows like Pammi Pyarelal at 5pm , Hamari Saas Leela at 5.30 pm,  Kitni Mohabbat Hai at 6pm and Yeh Pyaar Na Hoga Kam at 6.30pm.  

In 2016, Rishtey will also be giving prominence to kids’ entertainment and focus on interesting content that will cater to the young audience as part of its Sunday morning programming.

The fun filled animated series Chhoti Anandi will capture adventures of an eight year old brave and righteous kid Anandi as she explores innumerable escapades in the company of her friends. Additionally the enchanting tales of Vikram and Betal in Kahaani Vikram Betal Ki will further strengthen the entertainment quotient on Sundays. Chhoti Anandi will air from 17 January at 10 am and will be followed by Kahaani Vikram Betal Ki at 11 am.

What’s more, the channel will also be showcasing the Sansui Colors Stardust Awards, which will be aired on 10 January at 7 pm.

Some of the movie premieres lined up on the channel include movies of 2015 like Manjhi and Pyaar Ka Punchnama 2.

Along with the content line up, Rishtey will engage viewers with a series of marketing activities, which includes daily as well as weekly on air contests.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star.jpg?itok=K3XoMVlt
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/nat-geo.jpg?itok=d0gKCXTS
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/logo.jpg?itok=kqtvgsLH
Viacom signs deal with pocket.watch for small screen content

Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish.jpg?itok=C8nj-8lv
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories