Television

New series on Sony Sab on how one innocuous lie can lead to trouble

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=kYS6O3zD

MUMBAI: A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

In keeping with its agenda, this series on the channel is also a jaunt loaded with love, lies and laughter, and will premiere tomorrow to be telecast every Monday to Friday at 9 pm.

Channel Sab and Max cluster of channels Sr. EVP & head Neeraj Vyas said, “With Sajjan Re Phir Jhooth Mat Bolo, we are presenting a fresh take on situational comedy arising simply due to the vice of ‘lying’. The show reveals how the protagonist and other characters get hilariously entangled in a web of lies in an effort to help the son impress his lady love. The erstwhile series, Sajjan Re Jhooth Mat Bolo, resonated really well with our audience and we hope they love the new version even more.”

History sometimes repeats itself in this case, Just like his father; Jaiveer, played by Hussain Kuwajerwala and his family who are one of the wealthiest families of South Mumbai falls in love with a simple woman Jaya played by Parvati Vaze, who belongs to a middle class family. Jaiveer has always been so impressed by his father’s style of wooing and proposing to his mother that he wants to do the same for his ladylove by not revealing his wealth, status and family heritage. So he lies to her about being poor and that he works hard by doing odd jobs each day to make ends meet. Jaya is impressed by his personality and determination, but Jaiveer’s grand plan takes a hit when Jaya tells him how she and her family detest the rich and how her father Lalitrao Lonkhande played by Sharad Ponkshe believes in an ideology that one should only earn what one requires to survive and the rest is spent to help the poor and needy.

Optimystix entertainment chairman and MD Vipul D Shah said, “As a producer, I am constantly supporting original storylines that make a mark on the audiences. Comedy is the purest form of emotions and I am happy to present a show like Sajjan Re Phir Jhooth Mat Bolo. This show is a beautiful extension of our previous successful show Sajjan re Jhooth Mat Bolo. We are very happy to bring the Season 2 of Sajjan Re franchise and to further strengthen our relationship with Sony SAB The cast of the show are known for their power packed performance and I am sure the viewers will love every bit of the show as much as we enjoyed making it.”

Others in the cast are Tiku Talsania, Monica Murthy, Urmila Tiwari, Rakhi Vijan and Gaurav Dubey.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/dsport.jpg?itok=3gyfqV4Y
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/top.jpg?itok=GTUQCUJG
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Deepak-Rajadhyaksha.jpg?itok=64BctKo6
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/india.jpg?itok=v7SMB1PQ
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/abhishek.jpg?itok=KDMML6C5
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/saral.jpg?itok=k0DYsipd
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/discovery.jpg?itok=UmdA492J
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/john.jpg?itok=M2fDq-bg
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories