MUMBAI: It seems the New Year celebrations are not going to fade away so easily. The TV viewers gave thumbs up to the music channels as they claimed the first position in the week two of the opportunity to see (OTS) as per Chrome Data Analytics & Media. Either too many good songs were released that kept the adrenalin-pumping of the music lovers, or they couldn’t get enough of the older songs. The genre rose by 1.3 per cent with MTV toppling over Sony Mix to top the charts with 89 per cent OTS.
In fact, the genres catering to the Hindi speaking market (HSM) were on a roll this week.
Call it the AAP effect or something else; the Hindi news channels too turned tables. From being in the bottom four, last week, the genre in the HSM took the second place in the top four with 1.1 per cent. Aaj Tak remained the undisputed king of the genre as week after week it has topped the ranks. This week, the channel garnered 93.9 per cent OTS.
Hindi movies too saw a marginal rise with 0.4 per cent in the HSM with Sony Max being the blockbuster with 96.5 per cent OTS. Hindi GECs also didn’t stay behind and rose 0.1 per cent with DD National showing who is the boss when it comes to entertaining with 97.6 per cent.
As for the bottom four, English entertainment channels failed to impress its viewers even after launching new shows. The genre saw the maximum drop with 3.5 per cent in OTS with AXN continuing to rule the roost with 79.4 per cent OTS.
English movies channels too didn’t do well. The genre saw a drop of 3.1 per cent with Pix again topping the charts with 86.1 per cent OTS in the eight metros.
English news as well as Business news in the eight metros were in the bottom four by registering a drop of 2.5 per cent and 2.4 per cent OTS respectively.
Arnab’sTimes Now, however, never fails to impress its viewers. This time too it topped the list in the genre with 91.2 per cent OTS. As for the business news, CNBC Awaaz garnered 85 per cent OTS to be ranked one in the genre.