MSM’s “new initiative”: A Hindi GEC?

MUMBAI: It was around 10 days ago that Multi Screen Media (MSM) announced the reshuffling and restructuring of its senior management. At that time the press release had said: “Anooj Kapoor will assume additional responsibilities as senior EVP and Business Head, SAB TV, and also a new initiative in the Hindi entertainment space.”

When we contacted Kapoor, he was quite enigmatic when quizzed about the new initiative. Ditto with MSM president Rohit Gupta who confirmed that the Network is in the process of putting together “something new” but the details about it would be shared when the time comes.

But we, at, were not willing to be stonewalled and continued to dig around. So far what we have gathered is that the new Sony Entertainment Television offering will be another general entertainment channel – the third in the bouquet after SET and SAB. And it will have mainly fiction shows on its FPC. A senior media planner disclosed that he had been told by Sony executives that the launch is slated to take place within the next six weeks - that is before the financial year ends. 

Sony Entertainment Television is likely to continue to air its existing successful shows such as C.I.D., Crime Patrol (in the crime/thriller genre), Boogie WoogieEntertainment Ke Liye Kuch Bhi Karega (talent and reality show genre), Comedy Circus (comedy genre) and Kaun Banega Crorepati (quiz genre). SAB, which is among the more profitable services in the Sony Entertainment Television Network, will of course continue with its focus on lighter fare and comedies. 

Industry sources reveal that an example of the type of programming the new channel will air are the shows it has signed on with Amitabh Bachchan and Jaya Bachachan and their under-revival production house Saraswati Creations.

Interestingly, headhunters are reportedly scouting for new hires to fill up the positions that are cropping up courtesy Sony's new foray, and the mandate has been put out to strengthen the MSM communications team. 

The Network has already got the required government licences for the upcoming channel, confirms a highly placed source, who goes on to say that the launch might be hurried if the TV ratings blackout becomes a reality by March when the High Court is supposed to announce its decision on TAM’s and Kantar’s future.

Star India already has three Hindi GECs – Star Plus, Life Ok, Channel V – while a fourth, Star Utsav airs reruns from it old TV show catalogue. Zee Entertainment has the successful Zee TV and launched Zee Anmol last year, work on a third GEC is believed to be on currently. 

Clearly, India’s TV networks believe in dishing out more to the country’s entertainment hungry TV viewers.

Latest Reads
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories