Television

Movies HD in Star Maa's refreshed identity with new programmes

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MUMBAI: Star Maa, the Telugu GEC of Star Network, is rechristening its network channels under the Star Maa umbrella. On 25 June, the brands Maa Music, Maa Gold and Maa Movies were respectively rebranded as Star Maa Music, Star Maa Gold & Star Maa Movies. Apart from the refreshed movies channel, a HD addition is added to the bouquet, Star Maa Movies HD.

Each channel is aimed at amplifying the ante but also aims to create emotional connect with its viewers. With the re-branding the channels content offerings will further see a ramp up with bigger and better viewing experiences as a network. All the network channels will showcase and launch an array of new shows and innovative programming with impeccable standards.

The brand proposition of Star Maa Music is aimed as flipside of music, which will resonate everything that relates to music. Maa Music has grown 2 times over the last few months in terms of the viewership. New programs like Connect & Restart have contributed to this growth and with the refresh that happened, Star Maa Music aims to reach young consumers and entertain them more.

Star Maa Gold is poised to be a GEC with a difference. It will aim to provide an alternative viewing experience, the channel claims. Unlike other mainline GECs which cater mostly to the female viewers with daily soaps and dramas. Star Maa Gold explores multiple genres such as action, mythology, crime, comedy, reality, movies and other lesser explored content areas. The popularity of the channel has been seeing dramatic growth in the recent weeks and has grown 3-fold times compared to the beginning of the year.

Star Maa Movies SD & Star Maa Movies HD are aimed at constantly redefining the possibilities of movie viewing experience. Maa Movies has been the numero uno movie channel in the last 6 weeks. With a strong movie library of 800 plus movies Star Maa Movies refresh is all set to bring home the love for cinema to viewer’s. HD version of Star Maa Movies will take a lead in creating inventive and ground-breaking ways to tell stories and redefine the home movie viewing experience.

Star India CEO - south region Kevin Vaz commented "We are in the entertainment space and with changing aspirations and expectations of viewers we always look to redefine entertainment". "Innovation, content variety, spiffy packaging and quality of the channel is a sign of our commitment to Telugu viewing audience, globally," Vaz, also added "As we enter this new phase, we will continue to delight our consumers with new stories and new programs that will redefine entertainment in various genres be it with gold movies or music channels."

Star Maa Network EVP & business head Alok Jain said, "Star India’s Integration with Maa was a testimony to STAR wanting to build and grow in Telugu market. With this brilliant synergies, all the network channels underwent refresh on 25th June, we are now poised to take a leap forward. With the new brand name and proposition, we plan to significantly scale up our offerings of all our network channels which has seen tremendous growth starting from the year of 2017’’

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