MUMBAI: Two and a half years ago, Star India decided to turn around one of its older channels and give it a fresh new look and feel. Result: Star One was reborn as Life OK. Two years down the line, Life OK is giving others of its ilk a run for their TRPs, with shows like Savdhaan India and Devon Ke Dev Mahadev in its kitty.
In keeping with its tradition of ‘differentiated content’, the channel is now all set for the launch of another show titled Bhatak Lena Baware at the end of May.
Sunshine Productions of Na Bole Tum Na Maine Kuch Kaha and The Buddy Project fame, Bhatak Lena Baware, is the love story of a singer and a theatre director cum lyricist from Lucknow. It tells the tale of two different people drawn to each other and how that changes at least one of them. “It is a completely fresh love story with lots of surprises. It is not your regular love story that people are used to watching,” says a source close to the show.
Screen writer-lyricist Neelesh Misra of Barfi and Ek Tha Tiger fame has conceptualized the show while Seema and Sudhir Sharma have developed it further. “We are through with the Lucknow schedule and have started shooting in Mumbai at Filmcity,” says Sudhir Sharma.
Shooting started a month ago and three to four episodes have already been canned. The makers want to create a bank of 10 to 12 episodes before launching the show.
Life OK content head Aniruddh Pathak believes that it is a very GEC friendly concept. “Keeping in mind the channel’s agenda of showcasing differentiated content to audiences, we are back with a simple love story but in a different manner.”
He further adds: “You see love stories on every show, but how to make this one different from other offerings was a task. The show is about a small town love story in a realistic zone and a strong narrative. We have got on-board Neelesh Misra who is the co-creator will act as a narrator for the show.”
Pathak reveals that the planning of the show was started five months back. He further said that the channel is planning to make its presence in the comedy genre as well. “We want to do serious comedy and with so many shows already ruling the roost, we really have to work hard on the concept. We are working on it and will have a clear picture in sometime,” Pathak signs off.
In all likelihood, the new show will occupy primetime, reveals the source.