Life OK rakes in ratings with ‘Screen Awards’

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By Team Posted on : 30 Jan 2014 04:34 pm

MUMBAI: In the week 4 of TAM TV ratings, Colors returned to the number two position. Life OK that acquired one of the biggest award properties – the Screen Awards – this year, gained a lot because of it. The award show that was telecast on 25 January with Shah Rukh Khan as the host, garnered 8,998 TVTs for the channel.

While the top three Hindi GECs – Star Plus, Colors and Zee TV, witnessed a sharp decline in their viewership, Star Plus continued to lead the ratings chart by garnering 606,361 GVTs (625,772). Colors reclaimed its second position and registered 449,428 GVTs (466,690), whereas Zee TV that moved to its usual third spot garnered 441,168 GVTs (470,680). Life OK maintained its fourth spot with a record 375,025 GVTs (347,326). Sab fetched 323,148 GVTs (318,311), and Sony at number six scored 253,722 GVTs (257,635). Sahara One continued to be at the bottom of the chart by recording 36,351 GVTs (35,959).     

Coming back to Star Plus, its dance reality show Nach Baliye 6 saw a dip and recorded at 3,727 TVTs (4,449). The viewership of the epic series Mahabharat also declined as it could manage just 6,954 TVTs (7,538).

On Colors, the fifth edition of the talent reality show – India’s Got Talent lost viewers too as it scored just 7,187 TVTs (7,857) on Saturday and Sunday. However, Comedy Nights With Kapil scored 10,091 TVTs (11,016)

Zee TV again witnessed a dip in almost all its offerings. Its sitcom Bh Se Bhade scored 1,712 TVTs (1,931), dance reality show – Dance India Dance 4 lost its charm on Saturday when it witnessed a major drop and scored 2,974 TVTs (6,838). However, on Sunday it got a better response as it garnered 4,036 TVTs (3,878). Its fiction series Aur Pyaar Ho Gaya also saw a minor rise in its viewership with 3,883 TVTs (3,637).

Sony’s dance reality show – Boogie Woogie Kids Championship saw a drop in its seventh week and garnered 2,080 TVTs (2,381).

In the movie channel genre, Zee Cinema reported 221,256 GVTs (198,135); Star Gold registered 211,743 GVTs (216,328) and Movies OK scored 140,490 GVTs (138,124). While &pictures scored 93,142 GVTs (93,317), Zee Anmol earned 71,456 GVTs (74,522) and Max scored 230,720 GVTs (203,203).

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