Television

Life OK gets bolder with action series ‘Pukaar - Call for the Hero’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/11/11/Life-OK-Pukaar%20copy.jpg?itok=iQklpXDw

MUMBAI: Off lately, Life OK, has been on an experimenting mode. After experimenting with different genres, the channel is set to introduce an action thriller series christened Pukaar – Call for the Hero.



A tribute to the Indian army, viewers will get to see a different style of action rarely explored on small screen. Produced by the one who masters in the genre, Vipul Amrutlal Shah, who has made films like Force, Commando and Holiday, which were based on ‘Men in Uniform’.



With this show, Shah intends to raise the bar of action ever experienced on the small screen. According to him, viewers can expect a 70mm big screen feel while watching the show.



The show has many firsts. It marks the debut of Rannvijay Singh and Adah Sharma in fictional space. The comedian actor, Devan Bhojani, enters the action genre as the co-director and legendary actor Raj Babaar returns to the television. Talking about action, the show gets its might right from Allan Amin, who is the action director.



Currently the channel runs Tumhari Paakhi at 8.30 pm and Laut Aao Trisha at 9pm. With the new series on-board, the channel for the first time is putting a male centric show on weekdays (Mon and Tues). The hour-long show will see curtains down on Tumahri Paakhi.



Life OK EVP and general manager Ajit Thakur say, “We were actually thinking of doing it on Saturdays and Sundays till three weeks back, but then we thought it will be lost somewhere as on weekends there are too many things happening.”



Thakur states the decision of putting it up on Monday-Tuesday’s might stand out or fail, but it will not be lost. “Women may still not sample it all. That’s a risk. Weekends would not have been as much of novelty.”



Talking about the theme, Thakur says that the channel wanted to create larger than life heroes which it started with Mahadev and Hatim, and it wanted to get Bollywood creative talent on television.



Shah and Thakur met five months and after brainstorming, the duo locked on the final concept for two reasons. “If we talk about home grown action series there are shows like Shapath and CID. 24 was more of a thriller. We wanted something which was far more on local issues,” reasons Thakur.



Also, the channel wanted to explore a new relationship between a father and a son. “While for me action is the main USP of the show, the bigger USP of the show is the father and son relationship that has been rarely been exploded on TV.”



Isn’t it going in the same lines of Everest where the show talks about a father-daughter relationship? Thakur denies the fact and says that Everest is still centred around Star Plus’s belief on the female protagonist and her journey. “We wanted to continue doing more male centric shows and from that point of view it is his journey and in the context of to win over his father’s love. To that level there is a similarity and of course these are both very proficient Bollywood movie talent, but the similarity ends there.”



The story is of a soldier (Singh) whose responsibility does not only limit to his country and his family but also to the common man, for it is he who rises above all odds to be recognised as people’s hero and a saviour against a tyrant ruling a city.



One of the things that Thakur was very keen on doing was that can it not be just chases and explosions, but more than it. Shah completely agreed and came up with hand comb act. The show has used the best of technicians, cameras gadgets and locations for the show.



Almost 10 episodes have been canned in various locales like Manali and Mumbai. Talking about the marketing strategies, Thakur believes the PR of the show is most interesting. The channel along with the cast will be travelling to the Lucknow and Kanpur Army cantonment and will be showing previews there. Moreover, the channel is aiming at putting longer promos and not restricted to 10-20 seconds. “It is very different type of content, so people will take time to get used to it.”



The show has got LIC as its powered by sponsor and the channel is hunting for two presenting sponsors for the show.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/wwe.jpg?itok=5vHamDjc
WWE Sunday Dhamaal on Sony MAX & TEN 1 from 25 June

Sony Pictures Networks India (SPN) and WWE have announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programs Raw® and SmackDown® beginning this Sunday, 25 June from 6.00 p.m. to 8:00 p.m. on Sony MAX...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/star-chaina.jpg?itok=Q7VTlFTr
Canxing-Star China's 'Brilliant Chinese' co-developed with Syco rated week's top show

Canxing - Star China vice-president of Lu Wei has announced ratings of its new original talent show Brilliant Chinese-Path to Glory. For the past two weeks, over 120 million people have watched episodes 5 and 6 of the series, earning a 4.2% market share, and this week officially ranked #1 across...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/freeedish.jpg?itok=TYKcruCb
FreeDish auction on 4 July, different reserve prices for GEC and news

Doordarshan’s FreeDish is all set for its 36th e-auction on 4 July 2017, after an auction on 25 May turned out to be a damp squib though two TV channels came on a pro rata basis.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/GEC-SONY-Story.jpg?itok=qYoG4tDf
GEC: Sony Pal dethrones Star Plus & Sab TV surprises at 2nd position

Sony Pal emerged as the number one channel in GEC (U+R) space pushing Star Plus to the number two position in week 24 of BARC's all-India data. In the rural market too, Sony Pal led the segment. In the urban market, however, Star Plus retained its leadership and Sab TV jumped two slots to emerge...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/times.jpg?itok=34Ry8CGs
No let-up in Times-Republic on-air spat

Over the past few weeks on Thursdays’, just post 1100 am, both the top ranked Indian English News channels-Times Now and Republic TV started flashing BARC data, each claiming the number one spot based on ratings. The channels have continued this on-air spat once again.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/umesh%20kumawat.jpg?itok=TLW6jN4f
TV9 Marathi format has changed, says new editor Kumawat

MUMBAI: Umesh Kumawat, who was the senior editor at ABP News, has started his new innings at TV9 Marathi as the managing editor. Umesh, who has been working for ABP News for 14 years, has earlier done stints with Zee News and Aajtak. Speaking to Indiantelevision.com, Kumawat said, "We have changed...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/DD-Kashir-V-naidu.jpg?itok=O3OYCDpR
DD Kashir channel packaging bids invited by 29 June

NEW DELHI: Doordarshan has invited applications for an agency to undertake the channel packaging work for its channel, DD Kashir. The last date for filing e-tenders is 29 June (3pm). The technical bids will be opened on 30 June 2017 at 3.30 pm. The date of presentation and the date of opening of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/history.jpg?itok=01JSwzyU
History TV18 brings back OMG! Yeh Mera India by Krushna Abhishek

History TV18 is set to enthrall the audiences once again with the third season of its most celebrated show OMG! Yeh Mera India starting Thursday 29 June, 2017 at 8PM. The show has witnessed two successful seasons and has brought forth awe-inspiring stories from across India. The show will continue...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/21/Global-Telecast-Story%282%29.jpg?itok=NMoS7tZF
Star Sports may bid for T20 Global telecast rights, four Indians among team-owners, player draft on 19 Aug

MUMBAI: Cricket South Africa (CSA), on 20 June, announced the eight successful team owners, who have earned the right to be part of South Africa’s new T20 Global League. Sources in the television industry said that Star Sports was preparing to bid for the telecast rights. With four Indian owners,...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories