MUMBAI: Since last two decades, it has been one of the most prestigious film award shows. However, this time around the Screen Awards that were previously telecast on Star Plus has got a new home in Life OK. The much awaited nominations for the 20th edition of the award show were announced on Tuesday night amid much fanfare.
The announcement of the nomination list and the Jury for the awards took place on 7 January in Mumbai. The nomination ceremony brought together Bollywood and eminent TV celebs from the Hindi and Marathi entertainment fraternity for the Kamla Pasand 20th Annual Life OK Screen Awards powered by Royale Aspira.
As the stars descended at the nomination party, the dark winter evening turned into a glittering night. The host of the evening was the popular TV star Karanvir Bohra, who has been an integral part of the Life OK family since the beginning (known for his role in Saubhagyavati Bhava). He tickled everyone’s funny bones with his comic timing and quirky conversations.
Adding sizzle to the stage was Hard Kaur with her power performances that had everyone grooving. The ceremony with its share of music and performances set the stage for the Grand Award Function that will take place on 14 January, 2014.
Commenting on this momentous occasion for Life OK general manager Ajit Thakur said: “Life OK recently turned two and our endeavor is now to make entertainment bigger and better for our viewers. The 20th Annual Life OK Screen Awards is an important step in that direction. Screen comes with a history of credibility, which only makes the association for us more valuable. The nominations have been announced and it is clear that it will be a tough call for the jury but the best will win.”
The Indian Express Group CEO George Varghese said: “With a legacy of 63 years, Screen has been the torch bearer of credible and progressive journalism. Given Screen’s illustrious history and the fact that we have always believed content is king, an association with Life OK seemed a good fit. A formal announcement of nominations at this event has raised the bar further”.
The eminent jury for the 20th Annual Life OK Screen Awards comprise Govind Nihalani, Atul Agnihotri, Homi Adajania, John Matthew Mathan, Moushumi Chatterji, Prosenjit, Sonali Kulkarni, Rahul Dholakia, Kiran Shantaram, Sriram Raghavan, Umesh Shukla, Shreyas Talpade, Sam Balsara, Tarun Katial amongst others.
The awards, valued by both the actors and the industry for honouring Indian Cinema will be premiered on the channel on 25 January. The awards night will be brought together by Cineyug and hosted by none other than the King of Romance – Shah Rukh Khan, the function will also see the best of Bollywood come together to celebrate Indian cinema.