Television

‘KBC 8’ to roll out in August

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/10/Amitabh.jpg?itok=rjfzYuin

MUMBAI: One of Sony Entertainment’s biggest property, knowledge-based show, Kaun Banega Crorepati (KBC) is back and hopefully with a spike in viewership this time! In season eight of the game show, Cadbury continues to be the title sponsor and is powered by Idea.

KBC, the Indian adaptation of the original format, Who Wants To Be A Millionaire, catapulted Star Plus’s popularity and boosted Sony’s viewership once upon a time. In season seven, it completely surprised viewers with a new avatar in terms of format, level of audience engagement, prize money and so on, but did not go well as expected in terms of ratings.

In order to gain more attraction this time, the channel has started to create buzz well in advance. Big Synergy director Anita Kaul Basu revealed that the show will go on-floors in July and on-air sometime in August. She further revealed that there will be a few changes in the format as well but that is all on ideation stage currently. “It is too early to talk on this. We have a lot of ideas as to how to go about it, but we haven’t given a nod to any,” said Basu.

Basu who has given a new dimension to Indian television by producing KBC believes one needs to keep re-inventing to bring in the fresh perspective. Whether it is in terms of format or creative, with every season it has enthralled the audiences with its content.

Hosted by inimitable host, Amitabh Bachchan, this season has kicked off with the line - “Iss manch se koi bhi khali haath nahi jaata”. Registrations for the same have already started from 5 May where questions are asked regularly on Sony at 9pm every night.

Potential participants have to answer these correctly in order to have a chance to be on the hot seat. This season, aspiring contestants have access to two new platforms to reach the hot seat: They can download the KBC official app and register by sharing the correct answer, their age and gender.  Also registration is possible via sending an SMS to 5252525 with the correct answer along with necessary details.

 Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code. Alternatively, viewers can log on to kbcsony.com to register for their shot at the ‘Hot Seat’.

In an earlier interaction, MSM CEO NP Singh had agreed to the fact that KBC needed some innovation with every season. “We have to continue to innovate and so we have brought several innovations in KBC. Though it was well received in the beginning, eventually it settled down at a lower number. But that doesn’t mean there is fatigue with the format of the show. We will do something more when we bring KBC the next time.”

Sony SVP head- marketing Gaurav Seth believes that the show is a reflection of the hopes and aspirations of millions of people who are looking at transforming their lives. He said, “This year we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be on the much coveted hot seat. We are confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/vinit.jpg?itok=KKGn2OLY
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star.jpg?itok=K3XoMVlt
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/nat-geo.jpg?itok=d0gKCXTS
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/logo.jpg?itok=kqtvgsLH
Viacom signs deal with pocket.watch for small screen content

Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/star-maa.jpg?itok=ILnfHVFv
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/zee.jpg?itok=hkFiTrEy
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/bahu.jpg?itok=oVI8-9Wk
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish_0.jpg?itok=cAX2IDtI
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories