Jagran Solutions executes launch of Life OK’s ‘Mahakumbh’ in Varanasi

MUMBAI: Jagran Solutions, India’s leading brand activation agency that provides marketing services & experiential marketing solutions launched Life Ok’s newest show Mahakumbh’ in the holy city of Varanasi amid press & local people of the city.


Having executed a large number of shows for leading entertainment channels, Jagran Solutions bagged this account on the merit of executing events of such stature numerous times.


Serial Mahadev has been successfully running on Life OK for almost three years. For its replacement, the channel was looking for something related to “mythology” genre itself. That’s how ‘Mahakumbh’ came into existence. Keeping huge expectations out of the show that features Gautam Rode as Rudra, Life Ok wanted to launch the show in Varanasi as the city makes a perfect fit for launching such a show.


Jagran Solutions took the onus of creating & executing the event & press conference at two different venues in the city. Press Conference was held at Hotel Clark while the event took place at the bank of holy Ganges. In the evening the entire star cast of the Mahakumbh visited the ‘Dashashwamedh Ghat’: main ghat in Varanasi on the banks of Ganges River. A ‘riverside set up’ structured with Mahakumbh branding on backdrop and panels complimented the look of the ghat which witnessed an hour long Ganga Puja and Ganga Aarti.


Manoj Tiwari: one of the leading star of Bhojpuri films participated in singing some local folk songs at the stage. The entire star-cast of the show attended the ceremony from the stage. From Dashaswamedh the crew visited Raj Ghat to try some local food and addressed the local media. Attended by stars of television show, the event was covered by leading news channels like Aaj Tak, ABP News, India TV and Saharan News.


Jagran Solutions COO Pawan Bansal said, “This is the second time we have launched a product at the ghats of Varanasi. A show like Mahakumbh is made to appeal to the core audience of tier 2 cities. The event witnessed holy performances via various artists including Actors & Crew members of the show. The highlight of the event was larger than life Ganga Arti which made the backdrop for launching Mahakumbh.”  The show teasers are already on air & company has received a very encouraging response from the launch.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories