Television

Innovative I-Day 'Dangal' on Zee with audio description & subtitles

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/11/punit%20mishra.jpg?itok=MPjtWQQ4

MUMBAI: Innovation in presentation and telecast seems to be continuing phenomenon. Versatile actor Aamir Khan’s ‘Dangal’, which is having its television premiere on Zee Cinema on 15 August, will be a special Independence Day treat for the visually impaired and hearing viewers: it will have subtitles for those who cannot hear and audio description for those who cannot see.

Marking its silver jubilee this year, Zee Entertainment Enterprises Ltd is launching a “Zee For All” initiative with strong content and technology support. ZEE covers 172 countries and it has reached over one billion viewers, driven by its philosophy of “Vasudhaiva Kutumbakam” - The world is one family. The film is being telecast on 15 August at 12 Noon.

The telecast of ‘Dangal’ was long awaited for its emotional resonance, technical artistry and compelling performances. Director Nitesh Tiwari’s sports biographical drama features Aamir Khan, Sakshi Tanwar, Fatima Sana Shaikh, Sanya Malhotra, Suhani Bhatnagar, ZairaWasim, Aparshakti Khurrana, Ritvik Sahore and Girish Kulkarni. It is based on the true story of a former Indian national wrestling champ who battles the existing social order to train his two young daughters to be world-class contenders in the otherwise male dominated sport of wrestling.

According to World Health Organisation 2010 Report, India accounts for eight million blind, 54.5 million people with low vision and 62.6 million people with visual impairment – which makes India home to the second largest visually challenged population globally.

The objective of ‘ZEE For All’ is to ensure that the large population of the Visually and Hearing Impaired receives access to what is truly world class, inspiring entertainment. Zee Cinema has also associated with the National Association For The Blind (Mumbai, Indore, Chandigarh and Lucknow), National Association For The Blind - The Workshop for the Blind in Mumbai, Institution For The Blind in Delhi and Patiala School of Blind & Deaf in Punjab. Zee Cinema will host preview screenings with audio Description and subtitles to sensitize the visually Impaired with the technology of audio description to bring entertainment within their reach,

The audio description feed will be available on Dish TV, Videocon, Tata Sky and Airtel. The subtitles will be in English on HD and in Hindi on SD.

Zee Entertainment (ZEEL) CEO - domestic broadcast business Punit Misra said, “On India’s 70th Independence Day, ZEE redefines the ‘freedom to see’ and offers all our audiences a superlative movie watching experience in the comfort of their homes. We hope that the premiere of Dangal reaches out to the maximum number of visually and hearing Impaired audiences in India. We are also exploring adding audio description in other Indian regional languages in the future. Just like Aamir gave us the audio description assets for Dangal, we will reach out to all our content partners requesting for the same as we expand the initiative. ‘ZEEForAll’ will surely be a milestone in the history of TV broadcasting in India.”

Zee Hindi Movie Cluster Business Head Ruchir Tiwari said, “It is wonderful to associate with Aamir Khan on this pioneering initiative with Dangal - a film that is inspiring, emotional and entertaining. I am personally very happy that Dangal has inspired our team to do what is needed to make the movie accessible to all our viewers.”

Aamir Khan said, “It is with great anticipation that I look forward to the television premiere of Dangal on 15th August on Zee Cinema SD. I instantly agreed to the idea of premiering Dangal with audio description for the visually impaired and it is a matter of absolute pride to associate with ZEE on this Independence Day premiere of my film.”

Essentially, audio description conveys the most important visual aspects of the story by providing commentary during natural pauses and moments of quiet. It is a voice-over narration that explains what is happening on the screen, including physical actions made by various characters and other important visual elements. The narration is inserted between lines of dialogue. This audio description is recorded and made available as a separate audio track that can be selected by the audience on their remote.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/Badminton.jpg?itok=NqPDs-Ps
DSPORT to telecast Badminton Asia Championships 2018

New Delhi:  DSPORT, the premium sports TV channel by Discovery Communications India will telecast the 38th edition of Badminton Asia Championships being played in Wuhan, China.   DSPORT will telecast all the action from quarter final onwards starting April 27th for the benefit of Indian badminton...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/jb.jpg?itok=9Uuienq3
Discovery boss JB Perrette proud of Jeet

BALI: The management at Discovery is pretty sanguine despite  the low continued ratings of its new India channel Jeet.  Speaking at APOS in Bali, Discovery Networks International president and CEO Jean-Briac Perrette said: “We are very ambitious and big believers in India as a market. We want to...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/BARC.jpg?itok=q8FKB5o-
BARC to measure OOH TV viewership

MUMBAI: Advertisers are soon going to get a boost through outdoor TV measurement ratings. The Broadcast Audience Research Council (BARC) is going beyond traditional TV viewing metrics and has launched an out of home (OOH) TV viewership measurement service. It will now be able to report TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/tv18-1.jpg?itok=aD_y5UEq
Film business boosts TV18 revenue

Indian news, entertainment and film company TV18 Broadcast Ltd (TV18) reported triple the revenue from its film business for the year ended 31 March 2018 (FY 2017-18, the year under review) as compared with the previous fiscal. Consequently, the company’s consolidated operating revenue increased...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/zee.jpg?itok=W-kW9MHV
This May, Go Limitless as Zee Studio brings the biggest Hollywood blockbusters to your screens!

Mumbai, May 2018: Zee Studio, the ultimate destination for the best of Hollywood movies, is all set to take its audience on a journey of limitless entertainment, stories and experiences! Through the month of May, the channel brings to its viewers an exceptional library of some of the biggest...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/tim.jpg?itok=n0drvv71
The Promaxbda Awards Rolls Out Its Heavy-Duty Line-Up For Its Marketing Workshop And Masterclass Sessions

Mumbai, 24th April 2018: A 360 degree spin at the PromaxBDA India this year guarantees hobnobbing with some of the biggest creative minds of the world. Start with the Marketing Workshop by Bex Schwartz who is the Executive Creative Director and Director at Cause +Effect. Get tips, techniques, and...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/Prashant_Chothani800.jpg?itok=JorI5xSX
Travelxp trains focus on production

MUMBAI: Prashant Chotani-run Travelxp is launching in the UK on 30 April on the country's Freeview platform.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/ashi.jpg?itok=yUHsKlNb
News18.com Brings Ashish Naik OnBoard As The National Sales Head

National, 23 April, 2018: News18.com, India’s leading digital news platform, expands its top management with the addition of Ashish Naik as National Sales Head. He comes with over 17 years of experience in media sales and has formerly worked with organizations such as Tata Infomedia, BCCL,...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/Shemaroo.jpg?itok=oorBIbjg
Shemaroo Entertainment announces two new appointments

MUMBAI: In an order to strengthen its leadership team, Shemaroo Entertainment has announced two new appointments. Vivek Koka has been appointed as Assistant Vice President for the New Business Development division and Rajesh Kathuria as Assistant Vice President for the IT division. 

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories