Television

Hindi GECs gear up for Women’s Day

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/08/gec.jpg?itok=qYfNNzRG

MUMBAI: This Women’s Day, television is pulling out all stops to celebrate womanhood. As a tribute to the fairer sex, Hindi general entertainment channels (GECs) will run special tracks on some of their popular female-oriented shows.

As part of its new series, No More Kamzor, Star Plus will honor women who’ve refused to let society defeat their indomitable spirit, empowering others of their ilk through their stories of triumph.

None other than Vidya Balan, who is the epitome of the strong, modern woman, will host the show that will also see issue-centric performances by the likes of Lauren Gotleib, Sayantani Ghosh and Shakti Mohan, among others.

Balan will interact with women who dared to bring about a change while sharing with the audience valuable information (guidelines, laws and help lines) during the course of their stories, the aim being to create awareness and empower women.

“When Star Plus approached me to be part of this show, I didn't have to think twice because as a woman, this is very close to my heart. It is truly an honor for me to be a part of this event, which will inform, empower and inspire millions of women across our country. What better way than this to celebrate womanhood on Women’s day?” said Balan about her participation in the show.

Not just Star Plus, its sister channel, Life OK, too, will be airing women fight back specials as part of Women’s Day celebrations with Pratyusha Banerjee as host.

Not to be left behind in the race to woo women, Zee TV will air Stree Samman special at 7pm. The one-hour show will see Neha Marda aka Urmi of Doli Armaanon Ki taking viewers through a journey where protagonists of Zee TV’s different shows will protest injustice against women, sending out a strong message of naari shakti and women's equality and liberation. Some hard-hitting scenes picturized on Zee TV’s leading ladies will be featured on the show; be it Urmi speaking up against eve teasing, Kamla Bai protesting the demolition of her chawl, Gunjan busting a Bihari gang of thugs or Jodha Bai fighting for justice for the slaves in Emperor Akbar’s harem.

Coming to Colors, with women-oriented shows like Baalika Vadhu and Uttaran already in its kitty, the channel will showcase how Baalika Vadhu’s main protagonist, Anandi, fights for women’s rights along with her sister-in-law, Sanchi. The duo will be seen helping a woman called Avanti in a small village near Jaitsar, even turning to a women’s rights association for help. In addition, the 8 March episode of Bani-Ishq Da Kalma will feature the mother-son bond where the son, in order to make his mother feel better, will prepare a special breakfast for all the ladies of the house, especially his mother.

Sphere Origins producer Sunjoy Waddhwa who produces Baalika Vadhu believes that women are more superior species than men. “Women’s day is very important, because when we are talking about Baalika Vadhu, we are per say talking about women. In our show, we have shown women’s journey starting from childhood. I think in our show, women’s day has a very big significance because the topic and the issue which we had taken five years back and what we are showing right now is all related to women. The stories are connected to women and what they have gone through and as Baalika Vadhu, how it affects women.”

As for Sony Entertainment Television, it will air a women’s day special on its dance reality show, Boogie Woogie Kids Championship, where the small fatakas will dedicate the entire episode to all the women they respect and admire.

For instance, one of the contestants, Abhishek, will dedicate his performance to his mother and perform a stunning dance on the song O naadan Parindey, followed by him humming a few lines of the song Maa from the movie Taare Zameen Par.

 About a whole lot of brands looking to celebrate women this Women’s Day, one media planner says: “There are brands which are targeting to be present on Women’s Day. It helps them to probably improve their presence and therefore better revenues for channels. I am sure they are looking for opportunities which can be leveraged and made bigger.”

While another planner says that channels witness a 10-15 per cent hike in their revenues during special occasions like Holi, Women’s Day and Valentine’s Day. “Channels which have a special line-up, earn some extra bucks, but by and large, regular programming does not see a huge shift,” he adds on condition of anonymity.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_4.jpg?itok=1QESkwZp
Sports entertainment: Mediacorp gains access to ONE Championship content

MUMBAI: ONE Championship, a sports media property in Asia, has established a partnership with Singapore-based multimedia conglomerate Mediacorp. With a reach that spans the nation, Mediacorp will gain access to all ONE Championship content, including its live events.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_5.jpg?itok=mYZB5KlU
CSA T20 Global League reschedules player draft dates

MUMBAI: CSA T20 Global league has rescheduled its player draft from 19 August to 26 and 27 August. Almost 400 players from 10 countries have confirmed their interest in the league. The owner of Stellenbosch (Brimstone) franchise has meanwhile pulled out of T20 Global League.Therefore, only seven...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_1.jpg?itok=A2n7KyZA
Sony Max is most watched Hindi Movies channel

BENGALURU:  Sony Pictures Network India (SPN) Hindi movies channel Sony Max was the most watched movies channel in 2017 until week 32 (Saturday, 5August 2017 to Friday, 11 August 2017) as per Broadcast Audience Research Council of India (BARC) data. Sony Max was present during all the 32 weeks of...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/BARC-03-Story.jpg?itok=iAtaTfWi
9XM & Bindass Play slip, Mastiii retains lead

MUMBAI: Mastiii remained on the top of the chart, but witnessed a slight dip in numbers in week 32 of Broadcast Audience Research Council (BARC) all India (U+R) ratings. The channel received 165639 Impressions (‘000s) sum in comparison to last week’s 170033 Impressions (‘000s) sum. B4U Music...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Star%20Bharat.jpg?itok=VLZe9nJK
Star Bharat: Comedy, devotional & fiction shows start on 28 Aug

MUMBAI: Star India, which is launching Star Bharat from the 28 August at 6 pm, will showcase inspirational stories about journeys of strong and fearless characters that rise for the collective. Celebrating the many facets of Fearless India, Star Bharat unveils a content line-up with strong, rooted...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/FIFA-U-17-WC.jpg?itok=skGC5sxz
FIFA U-17 WC '17: Delhi football fest a curtain-raiser

NEW DELHI: A function under Mission 11 Million (MXIM) programme was held as a curtain-raiser in Major Dhyan Chand National Stadium in the capital over the weekend for FIFA Under-17 World Cup 2017, to be telecast on Sony TV channels, with the objective of promoting football in India, especially...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/BWF-2017.jpg?itok=3Fm52Z8M
Star Sports 1, HD, Hotstar & BWF YouTube to show World Badminton C'ship from 330pm today

MUMBAI: The World Badminton Championships 2017 are scheduled to be telecast live from Monday (21 August) at 3:30 pm India time from Glasgow in Scotland on Star Sports 1 and Star Sports 1 HD. Simultaneously, it will be live-streamed on Star India's Hotstar and YouTube. The BWF championships will...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/DD-800x800.jpg?itok=PriYkDkh
Sponsored serials: Doordarshan issues new invite for eight genres

Doordarshan has invited fresh entries under the sponsored category for the mid prime time band in eight different categories.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Smriti-Irani.jpg?itok=mgydNZ1A
Doordarshan sourcing agencies' pre-bid meet on 30 Aug

Doordarshan has decided to empanel agencies for crowd sourcing artistes (t

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories