Hindi GECs don't see many blockbuster shows today: Sony's Danish Khan

MUMBAI: The folks at Sony Entertainment Television are popping bottles of champagne! The channel has garnered the first position in the Hindi GEC urban market in week 40 of BARC data.

Sony Entertainment Television EVP and business head Danish Khan expresses, “We are happy. We have been working towards this and KBC has been accepted very well and so have "Yeh Un Dino Ki Baat Hai" and Ganesha. We’ve lined up four-five new shows, and the calendar is filled to the brim.”

Two years ago, Khan rejoined Sony as the business head. Speaking to, Khan shared the changes and developments he has seen in the network. He says, “The focus has primarily been to work with the right kind of people in both, the internal team and production team outside.”

He further says, “There are three pillars of our programming mantra -- the first one is novelty. Our shows must have a new element. The second aspect is to have variety. Every half an hour should capture various genres like love story, family drama and mythology, etc. Lastly, we are extremely careful about the quality of the shows. Around one to two years are given to make the best.” To encourage writers to come up with extraordinary scripts, the channel invests in this area first.

Displaying excitement and confidence in the new shows and the team working on it, he explains the backdrop of a show. “Shooting outdoors requires planning more than finance. Show budgets have increased over the years owing to better technology -- giving scale to the shows, skilled technicians and artwork,” he adds.

Khan admits that the Hindi GEC space is very competitive. “The success percentage in Hindi GECs has gone down and there is heterogeneity in the market. Blockbuster shows that appeal to all audiences will be scarce. Ten per cent of shows are for mass viewership while the remaining 90 per cent will have its own sectored viewership.” He gives the example of "Un Dino Ki Baat," which is a show based on the 90s and appeals to the set of audience, which grew up in that decade. Though, it is micro-targetting, the quality and variety will make a difference.

The network has launched a number of new shows in last month that include Mere Sai, Vighanharta Ganesh, Super Dancer, KBC, Yeh Un Dino Ki Baat Hai and Kuch Rang Pyar ke Aise bhi season 2.

The 730pm time slot was reopened, after a long hiatus, to Sai Baba. Ganesh was given the slot after that. Byhadh is aired at 830 pm, and is slated to be replaced by Porus in November. A new show "Likhenge Rishta Hum Naya" will make its way to the prime time followed by Haasil. In the pipeline are -- Dus Ka Dum and Prithvi Vallabh.

Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin vouches for Sony’s seasoned attitude in the GEC space. “Customers don’t watch channels, they watch content. If a channel can create content that resonates with the audience, it will attract eyeballs. Viewers switch between channels, which is why there are ups and downs.”

Success rates don’t resemble what they were earlier is because of the choices available to people. But, Bhasin sees this only as a boon.

Latest Reads
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories