Television

Hindi GEC most benefited genre in Chrome DM week 26

DD National gained the highest OTS with 98.6 per cent in HSM

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MUMBAI: With a growth of 0.31 per cent as compared to last week (25), the Hindi general entertainment channel (GEC) genre marked the highest opportunity to see (OTS) among all categories in week 26 of Chrome Data Analytics & Media.

In the Hindi GEC genre, DD National gained the highest OTS with 98.6 per cent in HSM excluding the less than 1L-market.

This week, the lowest OTS being 0.02 per cent for the sports genre, top gainers saw only four participants.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer?s list of OTS was grabbed by the music genre with the growth of 0.13 per cent in HSM excluding the less than 1L-market. Sony Mix was the most benefitted channel in this category with 93.1 per cent.

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The third position in the gainers was garnered by Hindi movies genre in HSM excluding the less than 1L-market with 0.11 per cent OTS. Rishtey Cineplex gained the highest OTS with 94.0 per cent.

The sports genre was at the fourth position in the list with 0.02 per cent growth and DD Sports catered to 92.0 per cent OTS in All India 1 Lakh+ market.

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