Greymind Communication looks at launching Sourav Ganguly as quiz master on TV

KOLKATA: City-based Greymind Communication is looking to launch Sourav Ganguly on a suitable national channel as a quiz master, after its Zee Bangla venture in Kolkata.


Greymind Communication is an entertainment and sports production company skilled in programming, making documentaries and telecasting live sports.


Additionally, the company which has come up with original formats for the television sports and entertainment channels, is planning to launch food shows in the near future.


“In the entertainment field, we are now planning to launch Sourav Ganguly on a national channel as quiz master, as we did it before for Zee Bangla,” informs Greymind Communication director Anilava Chatterjee. 


Greymind Communication was the creator and producer for Zee Bangla's Dadagiri Unlimited in the first year of its journey. “We have conceived and produced the show in the first year,” said Chatterjee. 


The company is already in talks with a few channels. However Chatterjee refused to divulge details, saying things are not yet finalised, and it is difficult to mention the details of the format and name of the channel at the present moment.


The flamboyant former Indian cricket captain Sourav Ganguly was back to his charming best in the year 2010 as a quiz master on the popular Bengali TV show Dadagiri Unlimited and enthralled West Bengal. 


Ganguly’s witty questions and sharp repartee were on display on Zee Bangla and won accolades all over. "Now if he works for a national TV channel, it would be a proud moment for the people of Bengal," said Pranab Gangauly, an independent corporate film director and editor.


Ganguly as an anchor has been accepted wholeheartedly. Dada’s witty posers, along with his intelligent humour and pranks, will no doubt charm national audience as well, experts said.


On the other hand Abhishek Sengupta, editor-in-chief-Demagogue Unzip Your Mind, a media and publishing company, said that Sourav’s pan India popularity is unchallenged. “But one thing we must not forget is that Sourav’s success as an anchor in regional television is more because of his iconic status here. To recreate the same for a national audience, the programme producers will need to take some serious efforts,” he said.


Talking about other production work, Chatterjee added, “Previously we produced Ke Hobe Biggest Fan for Zee Bangla, which was anchored by noted film director Anurag Basu. We have also got some food show in the pipeline as we are very much into food sector as a group.”


“Our publication wing Greymind Publication is now publishing one of the most successful Bengali magazine of recent times Hangla Hneshel for Bengali readers. We are also arranging lots of on ground events on sports and food as well, Our monthly Bengali food magazine Hangla Hneshel is the one of the highest selling Bengali magazines now.” he said.

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