Television

Eros Now inks content acquisition deal with Pakistan?s Hum TV

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MUMBAI: Eros Now has inked an exclusive content acquisition deal with Pakistan?s on air and digital content company, Hum TV.

The deal gives Eros Now users access to Hum TV?s entire library, including the current shows at no extra subscription cost. The deal also gives Eros Now subscribers in India an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.

Hum TV is a 24-hour entertainment TV channel in Pakistan, which provides programming across a wide spectrum of genres. Eros Now users will be privy to some of Hum TV?s television shows like Zindagi Gulzar Hai, Humsafar and Dastaan.

Eros Now CEO Rishika Lulla Singh said, ?We are extremely happy to introduce Pakistan?s popular soaps to a new digital generation of South Asians globally and add to our roster of content. The partnership with a leading channel like Hum will give our subscribers an opportunity to view the much sought after and varied Pakistani content.?

Hum Network president Sultana Siddiqui added, ?This association enables us in reaching out and providing some of our best Pakistani content to millions of keen internet users across the globe.?

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