Television

Epic & Culture Machine join hands to launch short format non-fiction content

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MUMBAI: With an aim to strengthen its position as industry leaders in Indian historic and mythological content on television, the Epic Channel and digital video entertainment company Culture Machine have launched 'Epified.'

Starting 15 August, 'Epified' is a collection of short format non-fiction content related to Indian history and mythology, which includes works inspired by the writings of renowned mythologist Devdutt Pattanaik and many more. Epified’s programming includes a plethora of series like the Mahabharata, Dharma Explained, Gods-Masters-Heroes and more.

The Epic Channel founder and MD Mahesh Samat said, “It has been our constant endeavour to bring to Indian audiences, some of the great stories of Indian history and mythology. With Epified, and its innovative unique animated format, we found great resonance with the channel and we’re sure the audiences will love it.”

Culture Machine CEO Sameer Pitalwalla added, “Our vision with Epified was to marry great storytelling around Indian history and mythology with great art. We have had a great run thus far growing our community across digital platforms and it’s heartening to see the Epic Channel’s belief in this format and their conviction in making it part of the programming line-up. It’s a landmark deal for digital video content and brands.”

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