Television

Colors to launch second season of 'Mission Sapne' on 17 January

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/12/Untitled-1_32.jpg?itok=V5uovVrL

MUMBAI: After the successful first season of Mission Sapne, Colors is all set to launch the second season starting from 17 January at 11 am every Sunday. 



Produced by Sobo Films, Mission Sapne Season 2 will feature 10 celebrated entertainers who will showcase their talent as they work their magic to learn the professional ongoings and tricks of the trade to raise funds in support of a deserving commoner.



Speaking to Indiantelevision.com about the second edition of Mission Sapne, Sobo Films director Smruti Shinde said, “I think television is a very strong medium to highlight causes which are read about in the newspapers or seen on news channels. The reason I want to do this show on a GEC was because of the show’s strong entertainment quotient. It doesn’t drag or get boring when you talk about social causes and through entertainment you are able to help that one person or highlight good causes, which needed that kind of attention.”  



Mission Sapne provides dramatic entertainment with a strong social message as entertainers from different industries willingly live the common man’s professional life for a day. Talking about the research done for the show, Shinde informed, “We did three months of research before going on air. We have a research team, which systematically goes through a lot of cases. We interview people from different walks of life. India is a place where you have many such cases and we cannot help each one of them but with our small initiative we can at least highlight such cases.”



The first season of Mission Sapne was launched on 27 April, 2014 on Colors. The show was aired at 8 pm every Sunday. This time round, the 10 episodes series will see some changes as the production house will focus more on creating awareness than raising funds for the people.



“After the first season, we realised that there are many people that we need to help through the show. We decided that we should also talk about the different causes besides helping the individuals. We need to highlight social issues as well. Therefore, this season will have a few important causes, which need to be talked about. We are creating awareness and sending messages through celebrities on issues like farmer suicides, HIV and molestation. We are trying to highlight social causes this season rather than helping individuals. Also, this season we will have lot of women star power on the show,” she informed.

The second season will also see some important issues like women empowerment. Talking about the selection process, Shinde said, “We picked up the cases, which are relevant in today’s time. There was no particular criteria as such for selecting people. We come across some people that really need help, so we help them.”

Sharing her experience of working with Colors CEO Raj Nayak, Shinde shared, “A couple of years back we launched this show Bole Toh Malamaal in Marathi on Mi Marathi. Raj Nayak had wanted us to bring it on Hindi GEC so that we can create more awareness through the show. It’s been superb working with him. He has been a big support throughout the journey of Mission Sapne. Viacom, Colors and Raj Nayak supported it to a great extent and I think it’s their own CSR initiative to come on the show and not taking any money.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Rajeev-Kheror_0.jpg?itok=zu8GaZ4r
Z Living premiering three series in US

MUMBAI: Leading Health Entertainment Network, Z Living is premiering three new series in an all-new primetime programming block kicking off January 2017 in the US.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Raj-Kundra.jpg?itok=3ZC1pEBX
CoD: CEO Kundra no longer offers 'Best Deal'

MUMBAI: Prospects of Best Deal TV seemed to be bleak as Raj Kundra, the husband of Shilpa Shetty, who was the CEO of the home shopping channel, has put in his papers.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/BARC%20India-Image.jpg?itok=0E8bNSV8
BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Hamid-Ansari_0.jpg?itok=AnQWConm
Veep: 'Advertorials' and 'response features' edge out editorials today

NEW DELHI: Vice President M Hamid Ansari has said that the media must stand up to fear, seek information and speak out, not hesitating to tell the powers their errors in commission and omission.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories