Television

Colors to awaken rural masses with ‘Udann’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/12/IMG_2350_0.JPG?itok=Fb73RzEE

NEW DELHI: The channel, which launched with path breaking shows like Balika Vadhu and Uttaran, is once again treading into the social issues gripping our nation.

The new series, Udann, inspired by renowned filmmaker Mahesh Bhatt, will commence on Colors from 18 August.

Bhatt was originally intending to make it into a film, which he had thought of 25 years ago, since the film industry then only wanted entertaining fare in the liberalised economy of the early nineties.

He believes that while the Indian woman can call herself emancipated in many ways, she still cannot walk shoulder to shoulder with men. And bonded labor and exploitation of women continue to remain a curse, which is a matter of shame for India.

The new series is produced by Gurudev Bhalla, once an assistant of Bhatt and Dhaval Jayantilal Gada while Robin Bhatt and Javed Siddiqui have scripted the show.

Bhalla says he had sought Bhatt’s permission to make the series after he was approached by Colors to collaborate on TV, with suitable changes that will suit the medium.

Moreover, Gada and Bhalla express that a lot of research has gone into ensuring that the story is told in the right spirit. They also worked closely with NGOs fighting against bonded labor to ensure realistic representation.

Colors CEO Raj Nayak says that the channel was not put off by the fact that the series was launching at the same time as Amitabh Bachchan’s Kaun Banega Crorepati season eight on Sony and Nisha Aur Uske Cousins on Star Plus. The time slot (8.30 pm) had been picked as Madhubala has ended and the other series are running well in their respective slots.

In fact the launch of the series had been planned much earlier to be around Independence Day since that was the theme of the series – freedom – but it could only be launched on a Monday.

According to Colors weekday programming head Prashant Bhatt social issues like bonded labor is widely prevalent even in 21st century urbanised India and needs to be brought to fore and fought against. Udann narrates a tale about the life of Chakor who has a strong survival instinct which keeps her sailing through the toughest situations. Her rebellious yet endearing nature proves that simplicity and innocence together will make for an attractive viewing proposition for audiences. In Chakor’s story that represents the unrealised hopes of countless Indians, suppressed by this barbaric practice of bonded-labor, viewers are sure to find an inspiring story of hope and resilience."

Furthermore, Nayak says Colors accepted the idea of the serial as its ‘DNA is social themes’.  Sources peg per episode production cost at around Rs 8 lakh to Rs 12 lakh.

Since the issue of bonded labour is linked to rural areas, the channel will promote and even hold press meets in Taluka headquarters, apart from using all media like radio, hoardings, TV and social media to promote the series.

The series stars young Spandan Chaturvedi in the main role of the child Chakor, Sai Ballal, and Sai Deodhar-Arvind.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bajaj.jpg?itok=z_mfKL62
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/madhvan_0.jpg?itok=GrROQRmt
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/vijendra_0.jpg?itok=ZPuHFHFV
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi

PokerBaazi.com, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bff.jpg?itok=W52X-fZ5
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/indian.jpg?itok=6zQ-0BOt
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/trophy.jpg?itok=khbRFiK2
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/BARC%20India-Image_1.jpg?itok=VW_FNs3c
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/ferzad.jpg?itok=VswwXfNe
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories