Television

Colors to awaken rural masses with ?Udann?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/12/IMG_2350_0.JPG?itok=I6QMhUWE

NEW DELHI: The channel, which launched with path breaking shows like Balika Vadhu and Uttaran, is once again treading into the social issues gripping our nation.

The new series, Udann, inspired by renowned filmmaker Mahesh Bhatt, will commence on Colors from 18 August.

Bhatt was originally intending to make it into a film, which he had thought of 25 years ago, since the film industry then only wanted entertaining fare in the liberalised economy of the early nineties.

He believes that while the Indian woman can call herself emancipated in many ways, she still cannot walk shoulder to shoulder with men. And bonded labor and exploitation of women continue to remain a curse, which is a matter of shame for India.

The new series is produced by Gurudev Bhalla, once an assistant of Bhatt and Dhaval Jayantilal Gada while Robin Bhatt and Javed Siddiqui have scripted the show.

Bhalla says he had sought Bhatt?s permission to make the series after he was approached by Colors to collaborate on TV, with suitable changes that will suit the medium.

Moreover, Gada and Bhalla express that a lot of research has gone into ensuring that the story is told in the right spirit. They also worked closely with NGOs fighting against bonded labor to ensure realistic representation.

Colors CEO Raj Nayak says that the channel was not put off by the fact that the series was launching at the same time as Amitabh Bachchan?s Kaun Banega Crorepati season eight on Sony and Nisha Aur Uske Cousins on Star Plus. The time slot (8.30 pm) had been picked as Madhubala has ended and the other series are running well in their respective slots.

In fact the launch of the series had been planned much earlier to be around Independence Day since that was the theme of the series ? freedom ? but it could only be launched on a Monday.

According to Colors weekday programming head Prashant Bhatt social issues like bonded labor is widely prevalent even in 21st century urbanised India and needs to be brought to fore and fought against. Udann narrates a tale about the life of Chakor who has a strong survival instinct which keeps her sailing through the toughest situations. Her rebellious yet endearing nature proves that simplicity and innocence together will make for an attractive viewing proposition for audiences. In Chakor?s story that represents the unrealised hopes of countless Indians, suppressed by this barbaric practice of bonded-labor, viewers are sure to find an inspiring story of hope and resilience."

Furthermore, Nayak says Colors accepted the idea of the serial as its ?DNA is social themes?.  Sources peg per episode production cost at around Rs 8 lakh to Rs 12 lakh.

Since the issue of bonded labour is linked to rural areas, the channel will promote and even hold press meets in Taluka headquarters, apart from using all media like radio, hoardings, TV and social media to promote the series.

The series stars young Spandan Chaturvedi in the main role of the child Chakor, Sai Ballal, and Sai Deodhar-Arvind.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Zee-TV.jpg?itok=lBZaLw5Q
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/old.jpg?itok=VayqOVWq
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/vimal.jpg?itok=vZMIDq7y
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/zee.jpg?itok=A45zgrUK
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/mnx.jpg?itok=kkSouPMq
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hk.jpg?itok=_7gx18dv
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories