Television

Colors slots 'Bigg Boss 9' at 10.30 pm; brands iffy?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/23/Untitled-1_50.jpg?itok=ewZ8XoOW

MUMBAI: Promoting the ninth season of its reality show Bigg Boss as 'double trouble,' Colors has piqued interest by slotting it late in the 10.30 pm band as opposed to the earlier 9 pm time slot.

However, the media planning and buying community as well as advertisers are somewhat skeptical about the new timing for the popular show fearing that viewership might go down in the 10.30 pm slot.

According to information available with Indiantelevision.com, the reason behind putting the show in the 10.30 pm slot was that Colors’ prime time shows Chakravartin Ashoka Samrat (9 pm) and Swaragini (9.30 pm) are doing exceptionally well in their respective time slots. WhileSwaragini has continuously managed to maintain its position amongst the top five progarmmes in Hindi GECs, Chakravartin Ashoka Samrattoo makes appearance in the top five every now and then.

“Changes in the time slot will definitely influence the viewership as well as the ad rates for the show. The ad rates this year are likely to go down as compared to last year’s rates. Brands are unhappy with the channel’s decisions as prime time gives more visibility to them,” said a senior media planner, on condition of anonymity.

Another media planner added, “The late hour time slot will certainly pose question marks on brands' willingness to come on board as well as the ad rates pricing. But on the other hand, Salman Khan’s brand value has also gone up substantially. So while the time shift of Bigg Bosswill impact viewership and subsequently the ad rates in the initial periods, I feel that the broadcaster will pick it up by putting captivating content. Overall Bigg Boss will retain its charm.”

Colors has roped in SnapDeal as the title sponsor for the show, powered by Oppo Mobile India and driven by Maruti Swift.

While the opening episode of Bigg Boss 9 on Sunday, 11 October will be aired at 9 pm, subsequent episodes of the season will be telecast from 10.30 - 11.30 pm.

With Bigg Boss 9 being slotted at 10.30 pm, Colors will do away with the repeat telecast of Ishq Ka Rang Safed at 10:30 pm. On the other hand, Code Red in the 11 pm slot will also go off air, according to the sources. Whether the channel will reschedule the show is not known as of now.

With the tagline of ‘Double Trouble,’ Bigg Boss 9 and the new time slot does give some wind to the speculation that some of the show’s content may be risqué and not suitable for family viewing as per the country’s television guidelines. While the contestants’ antics coupled with Khan’s inimitable hosting style has managed to pack a punch more often than not, this season of Bigg Boss seems to promise doubled the fun.

That said, it will be interesting to see whether the change in time slot for Bigg Boss 9 will work for Colors or not and whether brands show the same enthusiasm for the show as for its previous seasons.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/pepsi-ipl%20%281%29.jpg?itok=xgcsPsUr
IPL: BCCI interim admin issues directions on player auction

BCCI's Committee of Administrators (CoA) on Sunday issued the following directions in respect of the upcoming IPL Player Auctions to be held in Bengaluru on 20th February 2017:

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/19/raj-nayak.jpg?itok=D-QNNKzN
BT Media distributing Colors HD to Sky UK subs

BT Media & Broadcast, the global media services business of BT last Friday evening announced its association with Viacom18, one of India’s fastest growing entertainment network, to bring its flagship Hindi general entertainment channel, Colors, to Sky TV subscribers in the UK in High...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/india-tv%20%281%29.jpg?itok=HWCANXFr
India TV rules Hindi News, ABP dominates Hindi Rural

India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 to feature in the top five channels list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/vivo%20%281%29.jpg?itok=-DHigbci
Sony Six to telecast IPL player auction live

The sports cluster of Sony Pictures Networks India (SPN) is all geared up to broadcast the Vivo IPL 2017 player auction live and exclusive. The auction will be aired from Bangalore on 20 February 9 am onwards on Sony Six SD and Sony Six HD channels.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/IPL%20%281%29.jpg?itok=Fq9zVbYr
BCCI releases RFP for service related to VIVO IPL 2017

The Board of Control for Cricket in India (BCCI) has released the Request for Proposal (RFP) for Indian Premier League for the right to be appointed as a media agency in relation to the IPL.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/David-Zaslav%20%281%29.jpg?itok=_o81HwaJ
Discovery to launch second FTA channel in UK, adds two programmes on Amazon Prime

Discovery is planning to launch its second free-to-air TV channel,Quest Red, in the UK on 15 March with new real-life entertainment. The channel follows the launch of Quest, the company’s first FTA offering in the territory, which launched in 2009.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/kaul%20%281%29.jpg?itok=qVlZHfIj
Hinduja Group's Ashish Kaul joins Prakash Jha Productions as CEO

Prakash Jha Productions has appointed the media and entertainment vet Ashish Kaul as the CEO for its television and digital business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/TV-SERIAL.jpg?itok=SsFT6wHd
Viacom's Colors & Rishtey lead the charts in BARC week 6

MUMBAI: Colors continued to be the leader this week of both Hindi GEC and Hindi GEC Urban market whereas Rishtey emerged as the number one channel in week 6 of Broadcast Audience Research Council (BARC) India data.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/17/Rural-India-Story%20%281%29.jpg?itok=Z8BO0KRX
Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey

NEW DELHI: Okay it’s out and the data does reflect that television is thriving in India and growing. According to the latest BARC India figures, the all-India TV universe has increased to 183 million from the earlier collated figure of 154 million with the growth in rural audience showing a...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories