Television

Colors Infinity experiments with locally developed English reality show ?The Stage?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/14/Untitled-6.jpg?itok=VjrB-QX9

MUMBAI: Ever since its launch a little more than a month back, Viacom 18?s new English Entertainment channel Colors Infinity has been invading untouched territories. Continuing to tread on the same path, the channel is now set to launch a locally curated English musical reality show called The Stage.

 

The one of a kind reality show will premiere on 10 October and will be aired on weekends from 9 - 10 pm. The channel has roped in celebrated names from the music world like Vishal Dadlani, Monica Dogra, Ehsaan Noorani and Devraj Sanyal as judges. The show will be hosted by Shibani Dandekar.

 

The Stage unlike other reality shows will not limit its exposure to the on-air episodes. ?We will have on ground activities, live concerts, the winner will get a contract with Universal and a musical single will also be released. Hence its not just about 20 on-air episodes. We will go beyond and will leave no stones unturned,? said Viacom 18 EVP and head of English entertainment Ferzad Palia.

 

The talent in the show will be nurtured by a group of experienced musicians. ?We have contestants from across the country, and they are highly talented. The Stage will provide them with the platform to become popular and then nurture them to grow as professionals. The Stage will be a show where the winning contestant will be remembered for a long, long time. It is the most real reality show with very little edit,? Palia added.

 

?It is not true that English content is consumed only by people in metros. Close to 62 ? 65 per cent of English music viewership comes from non-metro areas. So English as a language is spreading across the country and that?s one of the primary reason why we decided to experiment with The Stage. We will target VH1?s audience with the show,? informs Palia.

 

The Stage is presented by Renault and powered by the dating app Trulymadly. SOL is the production company on board.

 

Renault India marketing head Virat Khullar said, ?As a company, we at Renault stand for innovation and passion and The Stage is a fresh new concept in Indian television, which is bound to change the scope of entertainment in this country. This belief in the show is the foundation of our partnership with Colors Infinity. We are glad that we can be a part of this huge transformation of English entertainment in India.?

 

Filmmaker and Colors Infinity co-curator Karan Johar said, ?When I first heard about The Stage, I was amazed at the introduction of such a novel concept for Indian television. I can see a paradigm shift in the reality TV shows in India.?

 

Actor and channel co-curator Alia Bhatt added, ?English music is such an important part of our playlists but we don?t get to see it anywhere on our music platforms. So The Stage is an idea whose time has come.?

 

Since the IP remains exclusively with Colors Infinity, it is highly possible that the channel will later syndicate the format to a different platform or other territories. ?Syndication can be a possibility in the long run but at this stage our focus is to establish The Stage and innovate with other locally created English content,? summed up Palia.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories