MUMBAI: It looks like that TV viewers are taking a break for a while. In the week three of opportunity to see (OTS) collated by Chrome Data Analytics & Media, no major changes were witnessed.
As per the data provided by the media advisory consultancy, only music channels in the Hindi speaking market (HSM) saw a rise of 1.3 per cent. MTV took over Sony Mix with a small margin as it garnered 98.1 per cent OTS.
Hindi News genre in the HSM continued to be where it was last week with Aaj Tak leading the way with 93.1 per cent OTS.
As for the bottom four genres, English entertainment in the eight metros saw a fall of 3.5 per cent. However, AXN continued to rule with 76.6 per cent OTS.
The genre was closely followed by English movie channels which fell by 3.1 per cent. In the eight metros, Pix remained on top with 88.1 per cent OTS.
English and business new channels, both in the eight metro region, witnessed a drop of 2.5 per cent and 2.4 per cent respectively.
Nevertheless, Times Now continued its winning streak with 88.1 per cent while CNBC Awaaz garnered 82.8 per cent OTS.