MUMBAI: The opportunity to see (OTS) collated by Chrome Data Analytics & Media is out for week six, but doesn’t look too good.
The past week didn’t see any genre in the top category which could mean that the reach of the genre hasn’t really increased.
Even the bottom four that had the English movie as well as English entertainment channels saw a drop of 4.9 per cent in the eight metros.
Pix gained the highest OTS in the movie genre with 73.6 per cent, while AXN continued to rule the roost in the entertainment genre with 67.4 per cent OTS.
The sports genre across India saw a dip of 3.5 per cent. Ten Sports gained the highest OTS with 73.6 per cent.
Business news genre was at the bottom in the eight metros with 2.8 per cent fall. CNBC Awaaz scored the most OTS with 76.2 per cent.