MUMBAI: After a lull period in week three, the viewers are back in form as the viewership of the idiot box has gone up considerably.
It seems the AAP tactics worked well for the news channels as the English news genre garnered 30.6 per cent opportunity to see (OTS) collated by Chrome Data Analytics & Media for week four of the year.
As expected, Times Now in the eight metros once again ruled the genre with 87.8 per cent OTS.
English entertainment channels also got a grip over its loyal viewers and bounced back with 20.9 per cent to be at the second position in the eight metros. Star World took over AXN to be at the top in the genre with 71.9 per cent OTS.
English movie channels also got back on track with the telecast of new and interesting movies that got the viewers hooked on to the genre. It gained 14.3 per cent in the eight metros. Pix continued to rule the genre in the eight metros with 78.5 per cent OTS.
Music genre was at the fourth position with a marginal jump of 0.2 per cent. MTV, thanks to its popular property – Roadies that came back with its eleventh season, over took Sony Mix to be on the top of the chart with 88.6 per cent OTS.
As for the bottom four, the kids genre saw the highest dip with 18.3 per cent in the all India segment. Cartoon Network remained the most popular among the kids with 85.9 per cent OTS.
Infotainment channels too witnessed a dip of 13.7 per cent across India. However, Discovery got the highest OTS among the genre. The channel scored 90.8 per cent.
Hindi news and religious channels saw a dip of 9.4 per cent and 6.4 per cent in the Hindi speaking market (HSM). In the Hindi news genre, ABP News gained 93.1 per cent, while Aastha channel continued to show viewers their philosophical side and garnered 98.5 OTS.