CASBAA Convention Brings Together the Biggest Wave Makers in the Broadcast industry

MUMBAI: The annual CASBAA Convention kicked off today in its new home at the Intercontinental Hotel, Hong Kong. The two-day convention, with the theme ‘Making Waves’ brought together key industry players in the broadcast, cable and satellite industry to discuss and debate the hottest topics and latest developments in the industry today. With the introduction of OTT and digital broadcast services now an established fact, key themes of the day focused on creating quality and relevant content, as well as localization, agile distribution and protection of content.


To kick-start the day, Hong Kong SAR Government chief secretary for administration Carrie Lam, gave an introductory speech where she underscored that the rule of law and freedom of expression were vital to the fundamental strength of the HK broadcast industry. She also highlighted that the HK SAR government believes that investing in creative talent is key to driving growth of the creative industries and so launched the Create Smart initiative which supports students in tertiary education focusing on TV or media studies.


The AOL Digital Prophet David Shing, then looked at content consumption from the audience perspective, highlighting how humans were at the heart of everything and that “technology changes behavior not needs” when looking at the key developments in the digital landscape. Also in a world where people are creating and publishing their own content, it’s important to note that “creativity still rules over technology” as content is now competing with popular culture. China Media Capital Chairman Li Ruigang, commented how there was huge demand from China for premium content yet “while content is important, there is the need to build up a sustainable system to continue to be able to create more content”. Ruigang also discussed how key global partnerships such as Warner Bros, Dreamworks, and Legoland were central to CMC’s strategy of establishing a solid content ecosystem. He also took the opportunity to announce that his company is buying the China Soccer League to further advance the company’s content and distribution strategy.


New content platforms in Asia were discussed when Janice Lee from PCCW gave more detail on the company’s new global Viu OTT platform, announced just yesterday. She mentioned how the company had to become extremely agile in turning around their content in multiple languages to stay competitive as well as beat illegal content, “Windowing has become very important, we get our content out in multiple languages in just eight hours. Historically this didn’t happen, which gave room for piracy.” Mike Hyun-dong Suh of CJ E&M discussed how partnerships were also key to distribution of content, citing a recent collaboration with Japanese app Naver as an example. He also illustrated how taking content offline through events was also important to engage fans. Greg Beitchman from CNN International discussed the need to have content that worked across all their screens and that this was meeting with success. “Digital touchpoints are enhancing our appeal rather than cannibalizing what we do on TV,” he commented. CNNI also commented on localization, highlighting how it had helped make them “more, not less, relevant.”


Alon Shtruzman from Keshet Media, creator of Homeland and other key global formats, maintains that content is, as ever, ‘king’. His company is starting to look further afield for content and he believes ‘Asia is a goldmine for content’ though not without some heavy legwork in understanding what does and doesn’t work in the market.


How to engage with fans with content was discussed by Victorious CEO Sam Rogoway,  who believed their creation of a community of superfans would “change the way fans interact and engage with content.” The inception of the ‘passion graph’ would bring together like-minded individuals that would help drive deeper engagement of content, even when there was no new content available. Distribution of content was discussed by SpaceX President and COO Gwynne Shotwell, who’s company is investigating the feasibility of launching 4,000 satellites into space with a view to connecting people in remote areas throughout the planet.


SeaChange CEO Jay Samit took a hard line on the future of the pay TV business “the pay TV business as we know it is dead. The majority of content is not linear and we need to adapt quickly or die.” With content now being accessed increasingly online, it’s possible to work out who's watching what at home and provide relevant content based on that. “Pay TV will be completely data driven,” he added. “With social analytics now shaping content offers, the bottom line is you will go out of business if you don’t know who your consumer is.”


Piracy of content was next on the agenda with Mark Mulready of Irdeto showcasing just how difficult it is to distinguish legal from illegal content sites. The Police Intellectual Property Crime Unit example from the UK, where an infringing website list of illegal websites is published and flagged to advertising brands, was flagged a great initiative to disrupt pirate sites. “Through working with the advertising industry, we can remove the incoming revenue to these illegal sites,” commented Det. Chief Supt. David Clark of City of London Police. It was also agreed that it was everyone’s responsibility - whether channel or creator - to protect the value of content. Are Mathisen from Conax AS encouraged all content owners to embrace new technology to combat content theft.


With piracy followed the issue if regulation where Ajit Pai from the US Federal Communications Commission and R.S. Sharma from the Telecom Regulatory Authority of India both agreeing that governments should take a less restrictive approach to regulation to allow new business models to take shape.


A video note from UK actor and writer, James Corden, now host of the US The Late Late Show, concluded today’s session at the convention. Corden discussed how he saw his task was making a brilliant hour of TV every night. “All we really want to do is make a show that is different and feels fresh every night. If you think about it from the internet first then you will come unstuck.” He emphasized the importance of a great creative team and how they try to innovate with new features constantly to be as entertaining as possible. Finally when asked if he was tired doing 44 shows a year, he commented “It’s a luxury to be tired from doing something you love and always dreamt of.”


Sponsors for the CASBAA Convention 2015 include: ABS, Accedo, Akamai, AMC, APT Satellite, AsiaSat, Asia Television Limited, Brightcove, Conax, ContentWise, CreateHK, Discovery Networks Asia-Pacific, Eutelsat, France 24, Ideal Group, InvestHK, Irdeto, ITV Choice, Kantar Media, Letv, Lightning, MEASAT, MediaExcel, One Championship, Patron Spirits, PCCW, PwC, RTL CBS Asia, Scripps Networks Interactive, SES, TIME NOW, The University of Chicago Booth School of Business, Time Warner, True Visions, Turner, TV5Monde and Victorious.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories