Business channels gain in Week 8: Chrome Data

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By indiantelevision.com Team Posted on : 24 Feb 2014 07:42 pm

MUMBAI: In the Week eight of opportunity to see (OTS) collated by Chrome Data Analytics & Media, Business news channels in the eight metros at the top with 0.7 per cent rise. Zee Business topped the charts with 76.9 per cent OTS.
 
The Kids genre was close on the heels as that too saw 0.5 per cent gain across the country with Cartoon Network leading the list with 85.9 per cent OTS.
 
Even English News channels witnessed 0.5 per cent gain in the eight metros. Times Now led this genre with 87.4 per cent OTS.
 
Religious channels too saw a minor rise of 0.1 per cent in the Hindi speaking market (HSM) with Aastha at the top as it garnered 98.5 per cent OTS.
 
As for the bottom four, Hindi news genre in the HSM saw a drop of 0.6 per cent with Aaj Tak at top with 93.1 per cent OTS. Sports genre followed suit with 0.5 per cent loss across India. However, Ten Sports gained the most with 74.7 per cent OTS.
 
Hindi movie genre with 0.2 per cent drop in the HSM was at third spot. Zee Cinema garnered 95 per cent OTS.
 
At the bottom was the Music genre in the HSM with 0.2 per cent drop with MTV on the top with 86.3 per cent OTS.

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