Television

Bigg Boss Kannada is a success story

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/05/BIGBOSS_0.jpg?itok=TGUwOlOh

BENGALURU:  A few weeks ago, some film producers from Sandalwood held a protest in front of Innovative Film City in Bidadi, where the Bigg Boss house is located, demanding the actors not to participate or host reality shows on television. Season 4 of Endemol’s global format Big Brother through Endemol Shine India was and is still being held there. The current season will run through 100 days to culminate on 15 January this year on Colors Kannada. 

During the protests the Kannada film fraternity bigwigs also tried to impose a ban on the show because of its popularity affecting the performances of movies in the box office. These few opening lines indicate how much of an impact, how much of a success Bigg Boss has been in its Kannada avatar.

Right from the first season when the show was aired on ETv Kannada (now Colors Kannada), Bigg Boss has been a huge hit. Even during season 2, when Star India’s Kannada GEC Suvarna TV brought the rights, the show ended up with about 25 percent increase in viewers for the channel say industry sources. “We at Suvarna could not capitalise on the success and ended up losing money on the show,” revealed a source at Suvarna TV. 

Bigg Boss returned to Viacom 18 though it’s now renamed channel – Colors Kannada and grew even bigger for season 3, which was shot at Film City Bidadi for the first time. The location for the first two seasons of Bigg Boss Kannada was near Pune. And as for season 4, as mentioned above – is history.

A channel and its shows are successful because of the people behind them. With his vision of making Colors Kannada emerge as the ultimate storyteller, Parameshwar Gundhkal joined the channel in September 2012 as Business Head. Based in Bengaluru, he has escalated the growth of the channel from a number 4 player to being numero-uno. Gundhkal, who began life as a journalist, has experience as fiction head and later as programming head at the Zee Entertainment Enterprises Limited (Zeel) Zee Kannada.

“Today Colors Kannada continues to retain its number one position with a significant margin,” Gundhkal told www.indiantelevision.com

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/Untitled-1_3.jpg?itok=mx8dnTPD

Gundhkal has been personally involved in Bigg Boss as a de facto director say people at Colors Kannada. Season 4 has 55 cameras and 300 people working around the clocking recording the happenings in the house, picking up stories that could interest viewers and following them up.

“Bigg Boss is a study of human behaviour when cut off from the outside world. Their core character comes out because of the isolation. Though contestants sometimes become predictable, Bigg Boss is all about characters that really surprise you, some of whom have a very salted approach towards life, they will never become predictable,” explains an enthusiastic Gundhkal.

A big chunk of the success of Bigg Boss Kannada must be attributed to its weekend anchor. All the four season have been hosted by Sandalwood superstar Kiccha Sudeep whose name has become synonymous to the show and its format in the Kannada entertainment world. Rumours allege that Sudeep has signed a Rs 18 crore five season deal starting with Season 3 with Colors Kannada to host the show.

A special home has been setup for Sudeep at the Film City in Bidadi. The actor comes in on Friday nights, watches the interesting stories picked up for broadcast and then with the channel and production teams scripts the questions and the remarks that he will make for the weekends when he is host. So passionate are they for the show that the star and the channel head often work through the night for the weekend episode and sleep for a short time at about 500 am on Saturday revealed Gundhkal. 

On rumours that the drama on the show is a scripted, induced and does not come out from within the characters, Gundhkal explained, “It cannot be induced. Bigg Boss’s intervention is limited to tasks. Eventually when the participants come out, they will definitely share notes when they meet and would speak out if the show were scripted. More than 50 contestants have taken part in the show so far. It would be difficult to control the participants because they will have some level of disagreement with the direction team. Each of the contestants wants to be popular, to win, and there can be only one winner. At the end of the day it is a 90 minute piece of content per day telecast picked from a 24 hour period shot with multiple cameras. Of course the initial part where Sudeep speaks during weekend episodes is scripted, but then the continuation is not. Based on the response, Sudeep has to react, respond himself, often impromptu.”

Continuing on Sudeep and his role in questioning the contestants for the weekend episodes, Gundhkal explained, “We take a very neutral stand as far as any contestant is concerned. Based on our interpretation – Sudeep’s and my own, we script the questions and the possible follow-ups for these episodes.”

The show has been drawing in sponsors like a magnet does a piece of iron. For season 1 Bigg Boss Kannada was presented by jewellery brand Bhima and powered by slipper brand Paragon. The number of brands increased for season 3 which had OLX as the main sponsor and was co-sponsored by food brands Nisargalaya Brahmi Oil, Gemini Cooking Oil and Eastern. Season 4 has five brands associated with it- Vaseline as the presenting sponsor and it was powered by Nutrigain for the first 50 days. Special partners for the current season are Airtel 4G, McDowell No.1 Soda and MTR.

The show is aired on Colors Kannada and Colors Kannada HD simultaneously from 9:00 PM to 10:00 PM every day. This is the first season of Bigg Boss Kannada to be shot and aired in High-Definition. A spin-off show, Bigg Boss Night Shift is being produced and aired on Colors Super from 10:00 PM to 11:00 PM every day.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/music.jpg?itok=t4sCr4Zg
ITV Network readies Punjabi music channel

MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes. A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/eros.jpg?itok=gBU0jttl
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories