Big Magic goes seasonal

MUMBAI: In a country where daily soaps rule, Big Magic, the flagship general entertainment channel of Reliance Broadcast Network, is all set to adopt a new seasonal format.

Starting 29 December, the channel with its core positioning of being chatpata har pal, will introduce seasonal formats across its popular shows like Har Mushkil Ka Hal Akbar Birbal, Uff Yeh Nadaniyaan, Ajab Ghajab Ghar Jamai and MahiSagar. With this format, the channel aims to emphasise on freshness in characters, more comedy twists in plots, new themes in a four week long season format.

New seasons for the shows kicks off as below:

Uff Yeh Nadaniyan – 29 Dec

Har Mushkil ka Hal Akbar Birbal – 15 Jan

Ajab Ghajab Ghar Jamai – 12 Jan

Mahisaagar – 19 Jan

With the seasonal format kicking in, the channel will see transformation in existing characters, new character introductions new high points - with an unpredictable climax at the end. It will continue its episodic formats but will bring in more comedy, quirky and over the top elements to garner a higher space in the comedy genre. The season will be divided into - premieres, mid-season and season finale.

Talking about the new season format, Reliance Broadcast Network creative director Uditanshu Mehta said, “At Big Magic, we regularly aim to bring in innovation and newness across our shows. Our regular innovation and programming spikes have ensured time spent on our channel has increased excellently over the past few months, and alongside has audience expectations. This move is part of our endeavor to ensure we deliver to our discerning viewers a truly chatpata experience through our programming.”

The channel emphasises that the move will also allow marketers an effective window which can be perfectly timed to their campaigns, since they can now partner seasons, which are shorter and ensure high audience engagement.

As a part of the larger programming strategy, Big Magic will be incorporating interesting storylines in their leading shows.

The spikes will be marketed heavily across television, radio and digital, ensuring excellent promotions and reach with a 360 degree marketing plan.

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