Television

Big Magic’s Hindi adaptation of ‘The Middle’ titled ‘Tedi Medi Family’

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MUMBAI: The Hindi adaptation of Warner Bros’ The Middle, which will be aired on Big Magic has been titled Tedi Medi Family. The show is slated to go on air from 8 June in the 8.30 pm slot.

Bodhi Tree Productions will produce the 24-part Hindi adaptation.

As was previously reported by Indiantelevision.com, Reliance Broadcast Network had acquired the adaptation rights of U.S television comedy-series The Middle created by Eileen Heisler and DeAnn Heline.

Tedi Medi Family will be produced as a single-camera comedy and will follows the daily commotion of raising a family, in the middle of life. Set in a typical family household in Pune, the series will star Saloni Daini, Ami Trivedi and Iqbal Azad along with Sushant Mohindra and Dharmik Joisar.

Reliance Broadcast Network EVP and business head Ashwin Padmanabhan said, “The consistently amusing and relatable scripts for The Middle are a perfect fit with our channel’s vision. The characters of a mother, father and three children and their universal journey to just succeed with everyday life means that The Middle has fantastic potential to be recreated for an Indian audience.”

Warner Bros. International Television Production senior vice president creative format development and sales Andrew Zein said, “The Middle is an extraordinary comedy. This hugely funny and beautifully captured world of every day family life is a concept relatable to family audiences across the globe. Tedi Medi Family has found the perfect home in Big Magic with its commitment to high quality family comedy.”

The launch of the show is supported by a multimedia marketing campaign, which includes television, digital and social media marketing, outdoor, radio promotions as well as extensive promotion through activation and branding.

Padmanabhan added, “In line with our positioning of being a comedy destination, we hope to expand our channel reach and preference. With original content targeted metros and non metros, both long and short formats yet retaining the quality of being episodic, we shall strive to offer nothing but comedy in various ways to our viewers. We try to bring in assortment of shows that shall be attractive to our core target audience, kids for earlier time bands and young males for late nights. Apart from new content, we have refurbished existing content, made changes in production, look, story, scripting and even producers behind shows.”

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