Television

Big Magic launches weekend property ?Shahi Shanivaar?

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MUMBAI: Big Magic, the flagship Hindi general entertainment channel from Reliance Broadcast Network brings another new offering in its bouquet of shows.

Riding on the immense popularity of ?Har Mushkil Ka Hal Akbar Birbal?, the channel is extending the show now on weekends with a one hour new episode every Saturday at 9 pm.

Titled ?Shahi Shanivaar?, the latest weekend property stands on the backdrop of magnificent look and historical stories and aims to retain its audience attention even on weekends.

Commenting on announcement of Shahi Shanivaar, Reliance Broadcast Network COO Lavneesh Gupta said, ?We are delighted to announce a weekend property called ?Shahi Shanivaar? on the popular show ?Har Mushkil Ka Hal Akbar Birbal? that keeps up the historical comedy quotient on Saturdays too.?

?The one hour shows will have new and interesting plots backed by historical research on the backdrop of royal splendour and special appearances by celebrities. We have maintained the same timing of 9pm so that from Monday to Saturday our audience?s experience the show same time thus offering greater value and consistency for marketers,? he added.

Beginning on 1 November 2014, popular artist and celebrity Chetan Hansraj will be a part of a major conspiracy plot in the show, which will be followed by an episode on ?Vishkanya? on 18 November and a ?Maha-episode? on 15 November. Each of these episodes will also be integrating local festivals of the Hindi heartland that characterises India and is backed by strong local research and insight.

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