Television

Big Magic launches Chota Birbal targeting children

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MUMBAI: Big Magic is set to strengthen its programming line-up with the launch of a two week special mini-series. As broadcasters believe, content is the king, the channel is leaving no stone unturned to engage with the viewers.

It will soon be extending the popularity of its fictional show Har Mushkil Ka Hal – Akbar Birbal, with a special mini-series Chota Birbal. Airing weeknights at 7 pm it will feature three to four children, under nine years of age, in each episode who will be conversing with the character Birbal played by Vishal Kotian. Children will have to give logical and witty answers to his questions, competing with each other in their own unique child like manner for the title of ‘Chota Birbal’ – the wittiest of all kids. The finale week will see two contestants compete to win the title.

Chota Birbal has been conceptualised as an extension to the historical comedy Har Mushkil Ka Hal - Akbar Birbal. Commenting on the launch, Reliance Broadcast Network COO television business Lavneesh Gupta opines: “Abkar-Birbal stories have been the epitome of intelligence and wit. Extending the lineage of the very famous folktales, we present this mini-series as part of our constant endeavor to expand our offerings and providing the best mix of comedy entertainment. The responses of kids to questions posed by Birbal, will ensure it makes for an endearing and hilarious watch, for kids and adults alike, while providing an excellent property for marketers to ride on.”

The launch of the show is supported with an extensive marketing campaign across television, radio, digital, on ground and more, ensuring deeper reach across the markets.

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