Television

Big Magic brings more madness & comedy presents ?Total Nadaniyaan?

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MUMBAI:Big Magic revamps its popular come dy caper Uff! Yeh Nadaniyaan. Renamed as Total Nadaniyaan, this will begin on 27 April at 9:30 pm bringing in fresh characters, more madness and over the top comedy. Retaining the popular faces as Upasana Singh, Gaurav Sharma the show promises new characters with an engaging new storyline. 

Total Nadaniyaan is set in the backdrop of Punjab will revolve around a righteous mother Tarawanti, her younger son Pappu who is a wannabe actor & teleshopping entrepreneur married to Canada return wife Jassi who is dumb yet solves the most complex problems with her simple and unfiltered take on things. The show will also introduce Jassi?s twin brother who shares the same name. 

Viewers will be entertained with a heavy dose of humour as war between Pappu and Jassi the brother in law; as Jassi becomes immensely popular. The Pug Ghungroo can only talk to Pappu and speak his mind out and has a point of view on every situation which makes it funny thus adding uniqueness and freshness to the show. 

Talking about the changes and more comedy, Reliance Broadcast Networkcreative director Paritosh Painter said, ?At Big Magic, we strive to offer content that is only fresh and full of over the top comedy. Total Nadaniyaan, will bring in a sense of absolute LOL comedy followed by quirky characters represented by the madness of each character. Seeing the popularity of Uff! Yeh Nadaniyaan, we are confident of its acceptance in its current planned form.?

Says Reliance Broadcast Networkchief strategy officer Sunil Kumaran said, ?We believe comedy is emerging as a very relevant genre and we as RBNL shall be tapping into it more extensively across our TV and Radio media platforms.  BIG MAGIC as a  channel promise is to refresh, rejuvenate audience and this new show relaunch is  a step in that direction - poised towards the objective of creating an ultimate comedy destination.? 

Additionally, BIG MAGIC aiming at building highoctane recall and popularity is promoting the show heavily on numerous radio stations apart from leveraging the popularity of their own BIG FM network. The channel, to garner maximum visibility is generating excitement through engaging content across social media platforms. 

Ensuring ribtickling humor and sidesplitting comedy, the new season will endeavor to cater content for family entertainment, giving them the perfect doze of laughter and leisure. 

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