MUMBAI: To take the entertainment quotient a notch higher, Big Magic is set to introduce all new second season of its famous offerings - Raavi and Nadaniyaan. Armed with interesting new storylines and engaging characters, the shows are set to enthrall the wide audience base of the channel.
Based on the story of a witty girl who grows up disguised as a boy in a Punjabi household, outwitting everyone and challenging society norms, Raavi will be returning with an interesting new twist as she is now accompanied by a magical mobile gadget that helps her through sticky situations. On the other hand, Nadaniyaan, the tale of three innocent simpletons will be bringing in a fresh perspective with a six year leap.
Raavi and Nadaniyaan are all set to hit the television screens on 28 July and 4 August respectively. Big Magic programming head Uditanshu Meta believes that the primary objective is to not only provide viewers with content that is high on humour but also forge a connection with them.
“Both the shows have emerged as steady favourites and are much loved by the Big Magic’s viewers. And now, with new storylines, a magical intervention in the case of Raavi and an exciting six year leap in Nadaniyaan, we are offering a lot more to the audience in terms of innovative content and interesting programming. Hence with the arrival of the new seasons, we are certain that the shows will hold on to the attention and past loyalty of the viewers and pave the way for future seasons.”
The new leg of the shows will be effectively promoted through Reliance Broadcast Network Limited’s robust marketing arm. Ensuring deeper reach across markets, the launch of the show is supported with an extensive multi-media campaign across television, radio, print, out-of-home and on-ground.
The channel is available across key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.